Is GoDaddy bad for SEO?

While watching Super Bowl there was a TV spot that while memorable didn't seem like that big of a deal at the time.  GoDaddy having decided to change things up this year had a woman (and apparently customer) quit her job on national television.  You may have seen this spot -

What is interesting, more than the spot itself, it the noteriety that the woman who quit her job is getting. She was featured on the Today show, and her interview is featured here. While the Today Show was more concerned about the reaction of her boss, I was wondering…"What does that kind of exposure translate to for your online presence"…

Well when I did a Google search for her website Puppets by Gwen here's what I got…

If you look at the listing you'll see that though the commercial spot and her interview are ranking on page 1, her website is not. (this is important to note that a video about your business can easily rank higher in searches than your website)

I did find her listed on page 2, but only her homepage and none of her subpages.

Now this was a search for "Puppets by Gwen" not a search for "Puppets, puppetry, how to make puppets, etc."  

Now I can speculate about why her page isn't ranking as high as other posts about her story, but right now I just ask the question… How valid of a host and design team is GoDaddy if they aren't even getting their client to rank on page 1?

Video On Home Page Increases SEO

The evidence has been there for a couple of years now, and thanks to the relationship between Google & YouTube it's even more clear that your website will benefit from video on your home page.


From "The Easiest Way to a First-Page Ranking on Google" by Forrester Research

...on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.

Best of all, so few interactive marketers focus on video optimization that most of the videos in Google's index aren't very well optimized -- so if you optimize your videos well, your chances of success will increase even further.

So how can you optimize your online videos? The agencies and search engines I've talked to offer a number of different tips:

• Insert keywords into your video filenames.
• Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the 'views' tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
• Optimize your YouTube videos by writing keywords into your videos' titles, descriptions, and tags.
• Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
• Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library."

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Using Video in Marketing

Here's an article about a small business using video in their marketing efforts.

6 Website Fixes to Make Now - web design - Entrepreneur.com

6 Website Fixes to Make Now - web design - Entrepreneur.com

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The Importance of Having a Web Presence

Whether you’re an individual promoting your business services or a small business with a brick and mortar existence, there has never been a time when it was more important and financially sensible to maintain a web presence.

A recent Microsoft survey found that 92 percent of people check a company’s website before they make a purchase. That means that 9 out of 10 people expect to check you out online before they spend money with you.

Beyond being an indicator of reliability to potential customers, maintaining a web presence has many more benefits.

1. Serves as a virtual storefront 24 hours a day, 7 days a week.

2. Helps establish an image for your business that highlights your competency and quality of work regardless of your physical location or the money you spend on overhead.

3. Better customer service by giving customers the ability to voice concerns or find answers to questions when they have them.

4. Saves you money by focusing all of your product and service information online instead of printing costly flyers and brochures. In addition, a website allows for instantly updating information unlike print media.

5. Allows you to connect to new markets by advertising nationally and globally, allowing customers from around the world to experience your products and services.

Just 10 years ago it would have been impossible for most businesses to have a beneficial and cost effective Internet presence. Today with low cost web hosting sites, free online business listings, and free social networking sites popping up, maintaining a cost effective web presence gets easier every day.

New Promotional Video for Odominus Investigative Solutions

This video was recently created for Odominus Investigative solutions as a part of an upgrade to their website.  Pardiman Productions upgraded Odominus' website to include their new logo, and this video explaining what they do.