How Social Media Monitoring Can Grow Your Business

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from Michael A. Stelzner on Vimeo.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Speaking to Groups - Tip #5

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Don't forget why you are there to speak.

5.     Wow Us

This is your time and you’ve paid for it.  Why not give us a reason, or better yet, make us remember you and your business by doing something fun and unique related to your business or speaking topic. This can go a long way towards generating interest and being memorable.  In the words of Bonnie Raitt “give them something to talk about.”  Put on a show.  Inform us, excite us, and then make sure we leave with a way to get a hold of you, and something great to remember you by.  One of the best leave behinds for us has been our custom wrapped chocolates.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Speaking to Groups - Tip #4

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The next thing to consider is your marketing message.

4.     Sizzle Not Steak

You’re not going to close any deals on the spot at a meeting or event where you are the speaker, so forget about selling and focus on the sizzle.  In other words, keep your message to the highlights and interesting parts of your business, products, or services to make it more desirable to your audience to contact you and find out more.  Get them excited about what's new, what you have to offer, and how you can help them fulfill a need.  Trying to sell to an audience like this is the number one way to lose their attention, and the sale.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Speaking to Groups - Tip #3

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The next thing to consider is the content of your presentation.
 

3.     The Image is Mightier Than The Bullet

The saying “A Picture is Worth a Thousand Words” is never more true than during a presentation.  Avoid the long bulleted PowerPoint.  No one goes to a business meeting or luncheon looking to read.  They may have come to hear you or someone else speak, but not to read.  Now I realize that not everyone is comfortable speaking for several minutes without some notes, but that’s where the benefit of pictures comes in.  Video is also a great tool that uses moving pictures to tell your story in a captivating way that encourages people to listen.  If you have information you’d like your audience to read, give them a handout they can take back to the office and read when they are avoiding doing something else.  You are paying for this time, so make sure you keep your audience captivated with shiny images and eloquent words.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Speaking to Groups - Tip #2

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The next thing to think about is how you structure your presentation.

2. Tell Me 3 Times

Even though you may only have a few minutes to speak you can still get a lot accomplished in that time.  One of the best ways to aid memory retention is through repetition, and the format for using repetition in a presentation is: Tell your audience what you’re going to talk about, talk about it, and wrap up by telling them what you just told them.  A good format for this is a 30 second introduction, two minutes of information, and a 30 second conclusion.  If you are asked to give a longer presentation make sure to keep your introduction and conclusions short, and if possible add a time for questions at the end of your presentation.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.