Wednesday, July 21, 2010

Use Video to Enhance Your Event

There are so many ways to use video at your event:
  • Customer testimonials on a loop playing at the event
  • Employee or company profiles on a loop playing at the event
  • Quick interviews with attendees and speakers shot at the event and used for later marketing
  • Recorded workshop sessions posted to YouTube or you website
  • Live streaming the event with UStream.tv.

Want to know how you can use video to enhance your event?

Contact:
Pardiman Productions
360-259-6672
www.pardimanproductions.com

Tuesday, July 20, 2010

Online Video Drives Retail Sales

Exerpt from Companies Throw Their Weight Behind Online Video - eMarketer


Retail is a sector where online video is becoming more important for driving sales. When asked by Multichannel Merchant to identify rich media features that they used, 46% of US multichannel retailers picked video, making it the highest-ranked category in the survey. Another 42.3% of respondents said they planned to add video capability in the next year.

Rich Media Features Offered by US Multichannel Retailers, February
 2010 (% of respondents)

Several studies point to increased use of video by US companies. According to Forrester Research, the percentage of the top 50 US online retailers that offer videos on their sites skyrocketed to 68% in 2009 from 18% in 2008.


Want to know how you can use video to increase your online sales?

Contact:
Pardiman Productions
360-259-6672
www.pardimanproductions.com


Monday, July 12, 2010

Pacific Northwest Mushroom Festival 2010 - TV Spot

Check out the most recent spot we did for the Hawks Prairie Rotary Pacific Northwest Mushroom Festival 2010.




Interested in finding out about getting your own spot produced?

Contact Pardiman Productions
360-259-6672
www.pardimanproductions.com

Tuesday, July 6, 2010

Using Photos in Video - Part 2

Lets take a look at how the different video resolutions match up with the types of photos you might have for a video. (The black background represents the size of the video screen. Photos have been made smaller for space, but dimensions are relative for example)

This is the original image that you might get from a 10 megapixel digital camera (3872 x 2592 at 300dpi)






This is the same image dropped into a standard definition screen without any modification (all you see on screen is the blue upper left corner)






Here is what the same image looks like dropped into a standard definition screen when converted from 300dpi to 72dpi (conversion was done before importing into video editor)






Here is what the same image looks like dropped into a standard definition screen if it was taken from an iPhone (1600 x 1200 at 72dpi)






And here is what it looks like when you drop a web thumbnail into a standard definition screen (150x150 at 72 dpi)









HD720p and HD1080p screen looks:

Original image dropped into a HD720p screen (3872 x 2592 at 300dpi)






Original image dropped into a HD1080p screen (3872 x 2592 at 300dpi)






Here is what the image looks like dropped into a HD720p screen when converted from 300dpi to 72dpi (conversion was done before importing into video editor)





Here is what the image looks like dropped into a HD1080p screen when converted from 300dpi to 72dpi (conversion was done before importing into video editor)




Here is what the image looks like dropped into a HD720p screen when taken from an iPhone (1600 x 1200 at 72dpi)





Here is what the image looks like dropped into a HD1080p screen when taken from an iPhone (1600 x 1200 at 72dpi)





And here is what it looks like when you drop a web thumbnail into a HD720p screen (150x150 at 72 dpi)






And here is what it looks like when you drop a web thumbnail into a HD1080p screen (150x150 at 72 dpi)





So what does this all mean? Well, next time we'll look at how your project dimensions and photo dimensions determine how or if we can use your photos.

Monday, July 5, 2010

Using Photos in Video - Part 1

At Pardiman Productions we often get asked by clients to incorporate photos and other images into the videos that we produce for them. Unfortunately, these photos are often unusable for one or more reasons.

We hope that the following information might help you in choosing photos for use in your next promotional or marketing video.

To help you understand what goes into determining if a photo is usable or not for video we'll look at the resolution, dimensions, and file types that are most suitable.

The resolution of standard definition video and HD (high definition) video are both 72dpi (dots per inch). A digital photo from your camera is more than likely going to be 300dpi. However, the resolution of the web is 72dpi as well, so when that photo is converted to be used on the web, more than likely the resolution is also decreased. A photo coming from a mobile device like an iPhone is also going to be 72dpi.

The dimensions of your screen and photos are where you'll find the real difference in numbers. The dimensions of a standard definition video are 720 pixels by 480 pixels. In both photo and screen dimensions the first number is always the width, and the second number is always the height. A wide-screen standard definition image is 854 x 480. 720p HD dimensions are 1280 x 720, and 1080p HD are 1920 x 1080. An image at highest resolution from a 10 megapixel camera is going to be aprox 3872 x 2592, while your iPhone image is listed at 1600 x 1200, and a web based thumbnail is usually a mere 150 x 150.

You can easily find the dimensions and resolutions of your photos by right-clicking or control-clicking on the photo and choosing the 'get info' option.

Next time we'll show some examples of differen't images and how they match up to video screen dimensions.