Pardiman Productions owner Corey Lopardi was named Thurston County Chamber of Commerce's Ambassador of the year at the Chamber's Annual Meeting this week.
Friday, May 21, 2010
Tuesday, May 18, 2010
Ideas to Spark Your Video Creativity
This is an excerpt from a larger article by Amy Porterfield
#1: Educate
Tell people about your product or services. Give the details on features and benefits. Tell them everything they’ll receive once they make the purchase.
#2: Answer questions
What do you get asked most about your product or services? Most of us can think of a list of at least 5 to 10 questions we get asked often. Make short 2- to 3-minute videos clips where you state the question and then the answer. These are easy to make and extremely valuable to your prospects.
#3: Do a product review
Find a product or service that would be of interest to your niche and your audience and do a review on its benefits and features.
#4: Grow your list
If you have a business, you need a list of potential clients. Make a video to encourage your prospects to give you their name and email in exchange for something you will give them. You can give away an ebook, an article (tips, strategies and how-tos are always popular), a tutorial video, a free consultation, a type of assessment, etc. Figure out what your prospects would find most valuable and create a giveaway around that. (Here’s a hint: give away your best stuff. Don’t hold back.)
#5: Talk about your case studies and results
Make a video about the results you were able to achieve while working with a client or talk about a case study and show what you did for them and how you can do the same for the viewer. You can also show a case study of someone who did not follow your guidance or use the method you teach and failed. Another similar idea is to read testimonials from your most satisfied customers while weaving in key examples.
#6: Tell a story
People can relate to you when you tell a compelling story. Weave a lesson into your story as a takeaway. You can also tell about an event from your past that has shaped who you are or how you do business today.
Full contents of this article can be found here.
#1: Educate
Tell people about your product or services. Give the details on features and benefits. Tell them everything they’ll receive once they make the purchase.
#2: Answer questions
What do you get asked most about your product or services? Most of us can think of a list of at least 5 to 10 questions we get asked often. Make short 2- to 3-minute videos clips where you state the question and then the answer. These are easy to make and extremely valuable to your prospects.
#3: Do a product review
Find a product or service that would be of interest to your niche and your audience and do a review on its benefits and features.
#4: Grow your list
If you have a business, you need a list of potential clients. Make a video to encourage your prospects to give you their name and email in exchange for something you will give them. You can give away an ebook, an article (tips, strategies and how-tos are always popular), a tutorial video, a free consultation, a type of assessment, etc. Figure out what your prospects would find most valuable and create a giveaway around that. (Here’s a hint: give away your best stuff. Don’t hold back.)
#5: Talk about your case studies and results
Make a video about the results you were able to achieve while working with a client or talk about a case study and show what you did for them and how you can do the same for the viewer. You can also show a case study of someone who did not follow your guidance or use the method you teach and failed. Another similar idea is to read testimonials from your most satisfied customers while weaving in key examples.
#6: Tell a story
People can relate to you when you tell a compelling story. Weave a lesson into your story as a takeaway. You can also tell about an event from your past that has shaped who you are or how you do business today.
Full contents of this article can be found here.
Monday, May 17, 2010
How to Supercharge Your Videos
This is an excerpt from a larger article by Amy Porterfield
How to Supercharge Your Videos
To make sure your video stands out above all the clutter on the web, here are a few strategies that will give your videos an extra boost.- Create a Campaign: To get noticed, think beyond stand-alone videos. For greater reach and exposure, create a series of content-rich videos that you publish regularly. Not only will this create a great synergy around your content, but it will also allow you to build upon your brand identity as each video is released.
- Always Include a Call to Action: Never miss the opportunity to ask your viewers to take some type of action at the end of your video. You can ask them to sign up for your newsletter, go to a specific website, leave a comment about your video or visit your blog. If your video is good, you’ll likely have their full attention; make sure to take advantage of it!
- Don’t Make a Sales Pitch: There is a lot of sales clutter on the web and you want to make sure you come out above this. There is nothing wrong with selling your products or services, but use your video to define a problem, discuss solutions and support others—when you combine the three, your video will attract the right following.
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