Whether you’re an individual promoting your business services or a small business with a brick and mortar existence, there has never been a time when it was more important and financially sensible to maintain a web presence.
A recent Microsoft survey found that 92 percent of people check a company’s website before they make a purchase. That means that 9 out of 10 people expect to check you out online before they spend money with you.
Beyond being an indicator of reliability to potential customers, maintaining a web presence has many more benefits.
1. Serves as a virtual storefront 24 hours a day, 7 days a week.
2. Helps establish an image for your business that highlights your competency and quality of work regardless of your physical location or the money you spend on overhead.
3. Better customer service by giving customers the ability to voice concerns or find answers to questions when they have them.
4. Saves you money by focusing all of your product and service information online instead of printing costly flyers and brochures. In addition, a website allows for instantly updating information unlike print media.
5. Allows you to connect to new markets by advertising nationally and globally, allowing customers from around the world to experience your products and services.
Just 10 years ago it would have been impossible for most businesses to have a beneficial and cost effective Internet presence. Today with low cost web hosting sites, free online business listings, and free social networking sites popping up, maintaining a cost effective web presence gets easier every day.
Saturday, November 1, 2008
Owner Attends Ribbon Cutting
Pardiman Productions owner Corey Lopardi is pictured here at the ribbon cutting for Eagle Home Mortgage as an ambassador of the Thurston County Chamber of Commerce.
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