The next thing to consider is your marketing message.
4. Sizzle Not Steak
You’re not going to close any deals on the spot at a meeting or event where you are the speaker, so forget about selling and focus on the sizzle. In other words, keep your message to the highlights and interesting parts of your business, products, or services to make it more desirable to your audience to contact you and find out more. Get them excited about what's new, what you have to offer, and how you can help them fulfill a need. Trying to sell to an audience like this is the number one way to lose their attention, and the sale.
For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.
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