Is GoDaddy bad for SEO?

While watching Super Bowl there was a TV spot that while memorable didn't seem like that big of a deal at the time.  GoDaddy having decided to change things up this year had a woman (and apparently customer) quit her job on national television.  You may have seen this spot -

What is interesting, more than the spot itself, it the noteriety that the woman who quit her job is getting. She was featured on the Today show, and her interview is featured here. While the Today Show was more concerned about the reaction of her boss, I was wondering…"What does that kind of exposure translate to for your online presence"…

Well when I did a Google search for her website Puppets by Gwen here's what I got…

If you look at the listing you'll see that though the commercial spot and her interview are ranking on page 1, her website is not. (this is important to note that a video about your business can easily rank higher in searches than your website)

I did find her listed on page 2, but only her homepage and none of her subpages.

Now this was a search for "Puppets by Gwen" not a search for "Puppets, puppetry, how to make puppets, etc."  

Now I can speculate about why her page isn't ranking as high as other posts about her story, but right now I just ask the question… How valid of a host and design team is GoDaddy if they aren't even getting their client to rank on page 1?

New Ways to Improve Google Rankings

Are you aware of Google’s recent algorithm changes (known as Panda)?

Check out this article 7 New Ways to Improve Your Google Rankings from Social Media Examiner.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Friend Recommendations Drive Local Business Visits

According to a recent article from eMarketer.com friend recommendations are the primary factor that influences US Consumers to try a local business.

Read the entire article Here

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Some Thoughts On Transforming Your Marketing

Check out this slideshow from HubSpot  Transform Your Marketing

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Tips For Better Website Ranking

Managing your own SEO (Search Engine Optimization) in house can be a daunting concept, but one of the best ways to move your website up the rankings is by having lots of content on other websites linking back to yours.

Here are some sites that Google loves to see you put content on and include links back to your website.

YouTube - Online Video site - www.youtube.com

Craigslist - Online Classifieds - www.craigslist.org

Merchant Circle - Online Business Directory - www.merchantcirlce.com

Yelp - Online Reviews Site - www.yelp.com

While there are hundreds of other sites out there that you can list your business on to increase your rankings on Google, by creating content for just these four sites you will go a long ways in getting closer to first page ranking in your category.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Are Your Customers Opting Out?

I'm sure we've all heard about the declining effectiveness of the phone book as a marketing tool.  With the proliferation of online searches and mobile phones with directories at our fingertips, fewer and fewer people are going to the phone book to find businesses to purchase goods and services from.

Today, my wife made the situation all the more clear to me.  She texted me to let me know that she had just opted out of having the phone book delivered to our home.

As I looked further into this not only were we not going to receive one of the multiple phone books that we receive on a yearly basis, but that she had opted out of five different directories.

I was a little surprised at how easily she was able to refuse the marketing of hundreds of local businesses who have spent thousands of dollars to be at her fingertips when their services are needed.  I reflected on the fact that I had chosen to discontinue my phone book listings over a year ago, and how this one simple action solidified for me the great marketing shift that still needs to take place.

Never before has it been more important to not put all of your marketing dollars in one media. As a business are your customers opting out of recieving phone calls, phone books, e-blasts, and direct-mail pieces?

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Social Media Has A Positive Effect On Search Performance

Almost half of business to business marketers survey said that Social Media activity had a positive effect on the Search Performance.

Check out the full article from emarketer.com here.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

People Searching on YouTube

According to comScore YouTube is now the second largest search engine with 50% more searches than Yahoo! and 180% more searches than Bing.  YouTube has 300 million visitors every month who watch more than 12 billion videos.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Consumers Searching Online

According to BIA/Kelsey's ongoing consumer tracking study nearly all consumers (97%) now use online media when researching products or services.  There is a perception that very few people use online search for shopping, but nearly all of the buying public use them now.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.