Video On Home Page Increases SEO

The evidence has been there for a couple of years now, and thanks to the relationship between Google & YouTube it's even more clear that your website will benefit from video on your home page.


From "The Easiest Way to a First-Page Ranking on Google" by Forrester Research

...on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.

Best of all, so few interactive marketers focus on video optimization that most of the videos in Google's index aren't very well optimized -- so if you optimize your videos well, your chances of success will increase even further.

So how can you optimize your online videos? The agencies and search engines I've talked to offer a number of different tips:

• Insert keywords into your video filenames.
• Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the 'views' tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
• Optimize your YouTube videos by writing keywords into your videos' titles, descriptions, and tags.
• Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
• Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library."

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.