When length is factored in, medium length (1:00 – 1:30) video ads outperform both longer and shorter videos in terms of completion rates, regardless of production format, length or industry category. This sample includes 100 major brand video ad campaigns, spanning 19,759,430 streams.
In short, when making content custom for the Web, one minute to 1:30 is the sweet spot in terms of length -- longer or shorter loses viewers faster.
For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.
No comments:
Post a Comment