IKEA Uses Video to Increase Business

Check out this video that shows IKEA's 365 days of video campaign.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Add Value To Your Website With FAQ Videos

How many times a day do you answer the same questions?

Do you get bogged down by explaining basic procedures, pricing structure, or simple policies to customer after customer?



Your website or print material may already cover frequently asked questions that your customers have, but you can be even more effective on your website or in emails with FAQ videos.  A short series of simple videos answering questions that every customer has, or explaining and demonstrating what the customer will experience, will go a long ways in making sure that new customers are ready to speak with you about meeting their needs.

These videos can be as simple as you talking directly to the camera, or can include other experts in your office or demonstrations.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Drugstore.com Uses YouTube and Facebook for Video

"Our video distribution strategy has been focused on looking at where our customers go. The logical places are YouTube and our Facebook page. We have a YouTube channel and a video tab on our Facebook page. About once a week we do a post that highlights a video from our library. "

Check out this article from emarketer.com

Drugstore.com Uses Industry Access to Boost Video Appeal

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Annie's Unique Gifts.com

Check out this video we did for Annie from Annie's Unique Gifts.com to introduce new customers to her custom gift baskets.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Online Video Increases Consumer Time On Web Pages By 9% For Living Direct

From retailtouchpoints.com

"Online retailers are increasingly looking for ways to enhance the online shopping experience in order to boost sales and improve loyalty. Video can be one answer to the challenge of keeping shoppers on retailers’ web sites longer."

Check out the whole article:
Online Video Increases Consumer Time On Web Pages By 9% For Living Direct

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Swimwear Company Uses Video in Marketing Mix

Check out this article from Author: Kelly Hushin of The eTail Blog

"Video: One of Marketing’s Newest Fastest Growing Distribution Channels"

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Online Video for Retail Gains Sophistication

Check out this interview with Craig Wax, Chief Executive Officer of Invodo

This article is from emarketer.com 

"Online Video for Retail Gains Sophistication"

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

How Retail Sites Can Make the Most of Video

According to eMarketer.com’s “10th Annual Merchant Survey” 75% of retailers rated video as a valuable merchandising feature in Q1 2011, up from 68% in Q1 2010 and 58% in Q1 2009.

Click below to check out the whole article from eMarketer.com

How Retail Sites Can Make the Most of Video - eMarketer

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

New Product Promotional Video

Ever had a new product that you were ready to launch and were looking for a great way to do it?


Here at Pardiman Productions we recently had the opportunity to produce this video for RoboLight.



Find out more about RoboLight at their website here.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Video Marketing in 90 Seconds or Less

As printed in the April 2011 Thurston County Chamber VOICE.

There are many great opportunities for you to promote yourself and your business by taking advantage of low cost video.  One of the keys to being effective and getting everyone to hear your story is to deliver your message in 90 seconds or less.

So how can you be effective in just 90 seconds or less?  While there are many types of successful short videos out there, my suggestion is to Be Real, Be Concise, and Be Engaging.

While it's not easy for most people to speak comfortably in front of the camera, the worst thing you can try to do is read off a script word for word.  If you truly want to connect and build trust with customers, they have to know that what you are saying is genuine.  A great way to solve this problem is by having someone ask you questions off camera, and just use your responses in the video.

Many customers want to stuff all of their marketing messages in to one video.  What happens, though, is you end up with a 4-5 minute video that bores most viewers.  Studies show that viewership drops off significantly after the first 90 seconds.  What I recommend is that you choose one message per video, and then make that video as effective as possible.

Your video can be more than just a talking head.  Using pictures, video of your product or service in motion, graphics, and even customer testimonials can help make your video as entertaining as possible.

Video is one of the most effective ways to increase traffic to your website, improve sales, and gain new prospective customers.  Just keep your message short, simple, and engaging and you will see great results.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Adding Video to Your Linkedin Profile

Linkedin has recently made it easier for you to add video to your Linkedin profile.  Check out this article which explains the process.

You can check out my profile and video here.

You can also add video to your companies product and service listings on Linkedin.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Can Video Help Your Retail Business?

Curious if video can help your retail business?

Check out this recent article from emarketer.com.

How Retailers Can Make Video Efforts More Effective


For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Use Video To Explain Processes

This video was produced for Scott Homes in Olympia, WA to help explain their building process.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

You Can Shoot Video With Your Still Camera (if you know what you're doing)

Check out this article about the pros & cons of using a digital stills camera to shoot HD video.





Seismic Shift: Why DSLRs Are Changing the Game | Studio Monthly

What Would I Do With A Video?

Last week a potential customer I met at a networking event mentioned to me that she wasn’t sure if her business could benefit from our Promotional and Marketing videos. She runs a small service business, and she had no idea what she would do with a video if we produced one.

Here are some of the ideas that I came up with for her.

WEBSITE –
Microsoft did a survey and found that 91% of people check out a companies website before they buy. Your video should be placed prominently on your homepage. On average visitors spend less than 10 seconds to decide if they are interested in a site or not. The key is to keep people on your website as long as you can. Video does this. People will stay on a site for 2-3 minutes on average if there is video.

VIDEO SHARING SITES-
If someone has never heard of you how do they find your website? Place your videos on other video sharing websites like youtube, vimeo, google video and more. You can take one video and place it on a number of video sharing websites. I do not care how they find you, just that they do.

SOCIAL NETWORKING SITES-
Videos should be put on your social networking sites (facebook, myspace etc) – show your friends. This way your video gets spread around, and you’d be surprised where your next warm lead will come from because they saw your video.

ASSOCIATION PRESENTATIONS-
Are you a member of groups or associations? See if you can sponsor an event or give a presentation about your business. Then make sure to let your video do the talking. They a say a picture tells a thousand words. Well, what about 5,400,000 words? That’s what you get with a 3-minute video. (For the math inquisitive it’s 3x60x30x1000=5.4 million)

DVD’s-
These are ideal for trade show booths, lobby screens, handing out to prospects, and direct mailing to potential customers. The cost of duplicating the DVD’s is comparable to a full color tri-fold brochure.

MOBILE DEVICES-
Laptops, iPhones, iPods, and PDA’s all have the ability to show video in a compact device. Why not use it at your next sales presentation or client meeting.

So as you can see, one video, so many uses. Lets not forget that on-line you have a 24/7 sales presence. Contact me today 360-259-6672. Your business needs video.

Add Video to Your Website!

Add Video to your website. Studies have shown that video on your website will keep visitors at the site longer. Of course the content of the video has to be relevant. For an example go to Paprika's website.

10 Reasons to Use Promtional Video

1. Video on your website keeps a prospect on your site longer and gives you more time to inform, educate and sell your product and services.

2. In a short 30-90 seconds a well produced video informs/sells the visitor on who you are and what you do.

3. Testimonials in your video can help to build customer trust and loyalty.

4. Video can sell for you when your not available 24/7/365.

5. Promotional video is not only your 24/7 salesperson online. It can also be turned into a DVD that can be used by sales people, send out to prospects and shown at trade shows. It is even broadcast quality and can be used on network and cable TV.

6. It's a great referral tool. When people see your video they will tell others.

7. More than still photos or paragraphs of text, video can put "motion" into your promotion.

8. By placing your video on YouTube and other social networks you become the expert in your field. Thus driving a whole new market of customers to your website.

9. For some products and services a video can show the hard to explain.

10. Promotional video from Pardiman Productions is affordable.

Green DVD's Now Available

Check out this article on new environmentally friendly DVD's.

Using Video in Marketing

Here's an article about a small business using video in their marketing efforts.

Pardiman Productions Receives Green Business Designation

Pardiman Productions was one of 40 businesses in Thurston County designated as a Thurston Green Business.

http://www.thurstonchamber.com/green/