What Would I Do With A Video?

Last week a potential customer I met at a networking event mentioned to me that she wasn’t sure if her business could benefit from our Promotional and Marketing videos. She runs a small service business, and she had no idea what she would do with a video if we produced one.

Here are some of the ideas that I came up with for her.

WEBSITE –
Microsoft did a survey and found that 91% of people check out a companies website before they buy. Your video should be placed prominently on your homepage. On average visitors spend less than 10 seconds to decide if they are interested in a site or not. The key is to keep people on your website as long as you can. Video does this. People will stay on a site for 2-3 minutes on average if there is video.

VIDEO SHARING SITES-
If someone has never heard of you how do they find your website? Place your videos on other video sharing websites like youtube, vimeo, google video and more. You can take one video and place it on a number of video sharing websites. I do not care how they find you, just that they do.

SOCIAL NETWORKING SITES-
Videos should be put on your social networking sites (facebook, myspace etc) – show your friends. This way your video gets spread around, and you’d be surprised where your next warm lead will come from because they saw your video.

ASSOCIATION PRESENTATIONS-
Are you a member of groups or associations? See if you can sponsor an event or give a presentation about your business. Then make sure to let your video do the talking. They a say a picture tells a thousand words. Well, what about 5,400,000 words? That’s what you get with a 3-minute video. (For the math inquisitive it’s 3x60x30x1000=5.4 million)

DVD’s-
These are ideal for trade show booths, lobby screens, handing out to prospects, and direct mailing to potential customers. The cost of duplicating the DVD’s is comparable to a full color tri-fold brochure.

MOBILE DEVICES-
Laptops, iPhones, iPods, and PDA’s all have the ability to show video in a compact device. Why not use it at your next sales presentation or client meeting.

So as you can see, one video, so many uses. Lets not forget that on-line you have a 24/7 sales presence. Contact me today 360-259-6672. Your business needs video.