Check out this new video we did in May for the Puyallup/Sumner Chamber of Commerce's Sales and Marketing Roundtable.
Speaker Carol Bowser presented a workshop on conflict management.
Click here to view video.
Tuesday, June 9, 2009
Monday, June 8, 2009
10 Tips to a Better Profile Video - #1 Know Your Purpose For Producing a Video
Tip #1 - Know Your Purpose For Producing a Video
Part of a 10 part series based on the presentation given on June 1st 2009.
When beginning the process of producing a video for your business it's important to take into consideration what kind of business you are in. The type of business you are in can be very instrumental in determining the type of video to produce, and how to produce it.
What are you trying to sell? Is it a product? Is it a service? If you're in a business that's person to person like a massage practitioner then an animation is probably not going to build customer trust and confidence. Someone looking for a personal service like that is looking to see that you are honest, pleasant, and have integrity. Those things would not come through in an animation, but they would come through if you were giving a short talk about your philosophy and what clients should expect when they set an appointment.
For a service business that is more concept oriented like security consulting would need a video that does more to explain the process, and establish customer expectations. That business wouldn't necessarily need a video that puts a face to the business.
Another thing to think about when starting the process of creating a profile video for your business is who your clients are. If your clients are business owners, then a professional video directed at highlighting the benefits of doing business with your company might be appropriate. If your clients are consumers with whom you will have a long relationship with throughout the purchase process, then a more casual get to know you profile video might be in order.
One more thing to think about when determining the purpose for your video production is where will you show the video. If you are only planning on having the video on a social networking or video hosting site then the quality doesn't have to be as good as if you are going to be sending it out in emails, or direct mailing in a DVD, or using it as part of a broadcast TV commercial.
Knowing the purpose for producing a profile video is the first step in assuring that you have a great video.
Check back for "10 Tips to a Better Profile Video - #2 Pre-plan Your Video Structure
You can sign up for the July 2009 "10 Tips Series - 10 Steps To Get Ranked Locally In Search Engine" by clicking here.
Friday, June 5, 2009
Blu-ray DVD's to Have Facebook Feature
Check out this article about Warner Home Video's plan to make Facebook accessible via Blu-ray DVD's.
Thursday, June 4, 2009
Owner Corey Lopardi to Speak on Marketing Panel
Pardiman Productions owner Corey Lopardi will be speaking tomorrow at the Olympia Business Summit.
The Business Summit will focus on several timely topics to help businesses. There will be a panel of marketing, advertising, public relations, and social networking experts. A presentation regarding the state of our local economy along with economic forecasts for Thurston County will be offered. Opportunities as a result of the Stimulus Legislation for the business owner will be presented. The tax panel will discuss an amazing 300 tax changes as a result of the Stimulus Legislation as well as tax changes as a result of legislation passed 2008. Attendees will walk away with practical and useful information in each of these areas. Each session will end with a question and answer section. Lunch is provided. The cost is $15.
The Business Summit will focus on several timely topics to help businesses. There will be a panel of marketing, advertising, public relations, and social networking experts. A presentation regarding the state of our local economy along with economic forecasts for Thurston County will be offered. Opportunities as a result of the Stimulus Legislation for the business owner will be presented. The tax panel will discuss an amazing 300 tax changes as a result of the Stimulus Legislation as well as tax changes as a result of legislation passed 2008. Attendees will walk away with practical and useful information in each of these areas. Each session will end with a question and answer section. Lunch is provided. The cost is $15.
Session One - Marketing, Advertising, Public Relations, Social Networking
You will learn about local resources to help you grow your business! The marketing, advertising, public relations, radio advertising, video production, and social networking panel will consist of:
- The Williams Group
- Catalyst Publishing
- The Business Examiner
- MIXX96 Radio
- Pardiman Productions
- Alternative Marketing Experts
Wednesday, June 3, 2009
Why Every Company Needs a Blog
Check out this article on blogging, that every company should take advantage of.
Click here.
Feel free to pass this link on to others.
Click here.
Feel free to pass this link on to others.
Tuesday, June 2, 2009
Sales and Marketing Roundtable Video
Check out this new video we did in April for the Puyallup/Sumner Chamber of Commerce's Sales and Marketing Roundtable.
Speaker Rachael Costner talks about "Exploring and Expanding Your Marketing Mind."
Click here to see video.
Speaker Rachael Costner talks about "Exploring and Expanding Your Marketing Mind."
Click here to see video.
Monday, June 1, 2009
Free Profile Video Workshop
Pardiman Productions owner Corey Lopardi will be presenting a free workshop tonight at Mud Bay Coffee.
http://biznik.com/events/10-tips-series-10-tips-to-a-better-profile-video
http://biznik.com/events/10-tips-series-10-tips-to-a-better-profile-video
Wednesday, May 27, 2009
Monday, May 25, 2009
Using Video in Marketing
Here's an article about a small business using video in their marketing efforts.
Monday, May 4, 2009
Friday, May 1, 2009
Social Media and Business – A Friendly Concept
Business to customer communication is in a stage of transformation like we’ve never seen before. Never before have businesses had so many ways to get their message in front of potential customers. It can be overwhelming trying to navigate all the social networking, blogging, video and microblogging sites at their disposal. To succeed businesses need a basic understanding of the options available and what those options mean to their success.
Unlike other online opportunities for businesses in the past, using social media should be considered part of an overall marketing plan and not a direct form of advertising. Using social media is not like placing web ads or distributing commercials, but more like having a voice at the water cooler and being part of your customers’ conversations.
Businesses with little or no online presence can use social networking sites to let current and potential customers know you exist and speak their language. Sites like Facebook, MySpace, LinkedIn, and local sites like Biznik and Local Business Connections put businesses in the middle of their customers’ conversations and make friends with them. These sites also give businesses the opportunity to promote events, get immediate feedback, and launch new products and services directly to customers. Businesses should avoid directly selling on these sites, but should use the sites to promote, brag, and direct friends (customers) to their websites.
For businesses with an established web presence blogging offers an excellent opportunity for customer education and retention. A well created business blog on Blogger or WordPress can turn one time customers into dedicated fans awaiting a business’ posts and relying on it’s expertise in it’s field.
Video sharing sites like YouTube and Vimeo give businesses the opportunity to engage, inform and entertain customers like never before. An entertaining or informative video can become an integral part of a business’ social media marketing. The same video can be posted across multiple sites, linked in blogs, or direct emailed to customers. Nothing has the opportunity to catapult your business’ online exposure like a video that goes viral.
Currently the business world is all atwitter with Twitter. Microblogging is quickly becoming the It form of social media. Twitter is not for every business. It requires a constant management of the information stream that is necessary to keep customers following your business. A business can benefit from the immediate customer feedback and having an ear to what’s being said about it.
Social media can be many things depending on a business’ needs, but it should not be looked at as a direct sales tool. Statistics show that users of social media are far less likely to partake in a direct sales offer than other web users. However, when used properly as part of a larger marketing plan social media can have an amazing effect of brand recognition and loyalty. Just remember when it comes to social media, customers come and go but friends are forever.
Unlike other online opportunities for businesses in the past, using social media should be considered part of an overall marketing plan and not a direct form of advertising. Using social media is not like placing web ads or distributing commercials, but more like having a voice at the water cooler and being part of your customers’ conversations.
Businesses with little or no online presence can use social networking sites to let current and potential customers know you exist and speak their language. Sites like Facebook, MySpace, LinkedIn, and local sites like Biznik and Local Business Connections put businesses in the middle of their customers’ conversations and make friends with them. These sites also give businesses the opportunity to promote events, get immediate feedback, and launch new products and services directly to customers. Businesses should avoid directly selling on these sites, but should use the sites to promote, brag, and direct friends (customers) to their websites.
For businesses with an established web presence blogging offers an excellent opportunity for customer education and retention. A well created business blog on Blogger or WordPress can turn one time customers into dedicated fans awaiting a business’ posts and relying on it’s expertise in it’s field.
Video sharing sites like YouTube and Vimeo give businesses the opportunity to engage, inform and entertain customers like never before. An entertaining or informative video can become an integral part of a business’ social media marketing. The same video can be posted across multiple sites, linked in blogs, or direct emailed to customers. Nothing has the opportunity to catapult your business’ online exposure like a video that goes viral.
Currently the business world is all atwitter with Twitter. Microblogging is quickly becoming the It form of social media. Twitter is not for every business. It requires a constant management of the information stream that is necessary to keep customers following your business. A business can benefit from the immediate customer feedback and having an ear to what’s being said about it.
Social media can be many things depending on a business’ needs, but it should not be looked at as a direct sales tool. Statistics show that users of social media are far less likely to partake in a direct sales offer than other web users. However, when used properly as part of a larger marketing plan social media can have an amazing effect of brand recognition and loyalty. Just remember when it comes to social media, customers come and go but friends are forever.
Wednesday, April 29, 2009
Owner Corey Lopardi Featured in BE Article
Corey Lopardi owner of Pardiman Productions was featured in an Executive Spotlight article in the Business Examiner.
Check out the article here.
Check out the article here.
Wednesday, April 8, 2009
Pardiman Productions Receives Green Business Designation
Pardiman Productions was one of 40 businesses in Thurston County designated as a Thurston Green Business.
http://www.thurstonchamber.com/green/
Tuesday, April 7, 2009
It’s Easy Being Green - Marketing Video
At Pardiman Productions we’re concerned about helping our customers promote their products and services but we’re also concerned about being able to offer environmentally conscious marketing solutions. We have green options available throughout the pre-production, production and post-production process to meet our customer’s needs.
Before production begins we strive for a waste-free process by providing proposals, scripts and invoices digitally. This digital communication process not only eliminates paper waste but also can reduce or eliminate the need for face to face meetings and therefore cut down on travel time and greenhouse gas emissions.
Our green options during the production process include energy efficient lighting, tape-less capture and digital effects. New advances in lighting technology allow us the option to provide the same high quality lighting using long lasting efficient fluorescent or LED bulbs. High-definition videography with tape-less capture eliminates both the waste and expense of tapes. By using green screen technology and digital effects elements such as fire, smoke and explosions can be created without causing harm to the environment. In addition, most all of our equipment uses rechargeable batteries.
During post-production our digital workflow allows for online project viewing that eliminates the waste of making and distributing multiple copies of unfinished projects for approval. We also have options for web-based delivery of your projects once approved, further eliminating any unnecessary waste.
Not only does promotional video offer many environmentally friendly options throughout the production process but you can further reduce waste by distributing on your website, via email, on YouTube or through social networking sites. It’s possible to create a marketing video that exists entirely in the digital form from concept to delivery having a near zero carbon footprint.
Before production begins we strive for a waste-free process by providing proposals, scripts and invoices digitally. This digital communication process not only eliminates paper waste but also can reduce or eliminate the need for face to face meetings and therefore cut down on travel time and greenhouse gas emissions.
Our green options during the production process include energy efficient lighting, tape-less capture and digital effects. New advances in lighting technology allow us the option to provide the same high quality lighting using long lasting efficient fluorescent or LED bulbs. High-definition videography with tape-less capture eliminates both the waste and expense of tapes. By using green screen technology and digital effects elements such as fire, smoke and explosions can be created without causing harm to the environment. In addition, most all of our equipment uses rechargeable batteries.
During post-production our digital workflow allows for online project viewing that eliminates the waste of making and distributing multiple copies of unfinished projects for approval. We also have options for web-based delivery of your projects once approved, further eliminating any unnecessary waste.
Not only does promotional video offer many environmentally friendly options throughout the production process but you can further reduce waste by distributing on your website, via email, on YouTube or through social networking sites. It’s possible to create a marketing video that exists entirely in the digital form from concept to delivery having a near zero carbon footprint.
Wednesday, April 1, 2009
Subscribe to:
Posts (Atom)