Check out this article on blogging, that every company should take advantage of.
Click here.
Feel free to pass this link on to others.
Wednesday, June 3, 2009
Tuesday, June 2, 2009
Sales and Marketing Roundtable Video
Check out this new video we did in April for the Puyallup/Sumner Chamber of Commerce's Sales and Marketing Roundtable.
Speaker Rachael Costner talks about "Exploring and Expanding Your Marketing Mind."
Click here to see video.
Speaker Rachael Costner talks about "Exploring and Expanding Your Marketing Mind."
Click here to see video.
Monday, June 1, 2009
Free Profile Video Workshop
Pardiman Productions owner Corey Lopardi will be presenting a free workshop tonight at Mud Bay Coffee.
http://biznik.com/events/10-tips-series-10-tips-to-a-better-profile-video
http://biznik.com/events/10-tips-series-10-tips-to-a-better-profile-video
Wednesday, May 27, 2009
Monday, May 25, 2009
Using Video in Marketing
Here's an article about a small business using video in their marketing efforts.
Monday, May 4, 2009
Friday, May 1, 2009
Social Media and Business – A Friendly Concept
Business to customer communication is in a stage of transformation like we’ve never seen before. Never before have businesses had so many ways to get their message in front of potential customers. It can be overwhelming trying to navigate all the social networking, blogging, video and microblogging sites at their disposal. To succeed businesses need a basic understanding of the options available and what those options mean to their success.
Unlike other online opportunities for businesses in the past, using social media should be considered part of an overall marketing plan and not a direct form of advertising. Using social media is not like placing web ads or distributing commercials, but more like having a voice at the water cooler and being part of your customers’ conversations.
Businesses with little or no online presence can use social networking sites to let current and potential customers know you exist and speak their language. Sites like Facebook, MySpace, LinkedIn, and local sites like Biznik and Local Business Connections put businesses in the middle of their customers’ conversations and make friends with them. These sites also give businesses the opportunity to promote events, get immediate feedback, and launch new products and services directly to customers. Businesses should avoid directly selling on these sites, but should use the sites to promote, brag, and direct friends (customers) to their websites.
For businesses with an established web presence blogging offers an excellent opportunity for customer education and retention. A well created business blog on Blogger or WordPress can turn one time customers into dedicated fans awaiting a business’ posts and relying on it’s expertise in it’s field.
Video sharing sites like YouTube and Vimeo give businesses the opportunity to engage, inform and entertain customers like never before. An entertaining or informative video can become an integral part of a business’ social media marketing. The same video can be posted across multiple sites, linked in blogs, or direct emailed to customers. Nothing has the opportunity to catapult your business’ online exposure like a video that goes viral.
Currently the business world is all atwitter with Twitter. Microblogging is quickly becoming the It form of social media. Twitter is not for every business. It requires a constant management of the information stream that is necessary to keep customers following your business. A business can benefit from the immediate customer feedback and having an ear to what’s being said about it.
Social media can be many things depending on a business’ needs, but it should not be looked at as a direct sales tool. Statistics show that users of social media are far less likely to partake in a direct sales offer than other web users. However, when used properly as part of a larger marketing plan social media can have an amazing effect of brand recognition and loyalty. Just remember when it comes to social media, customers come and go but friends are forever.
Unlike other online opportunities for businesses in the past, using social media should be considered part of an overall marketing plan and not a direct form of advertising. Using social media is not like placing web ads or distributing commercials, but more like having a voice at the water cooler and being part of your customers’ conversations.
Businesses with little or no online presence can use social networking sites to let current and potential customers know you exist and speak their language. Sites like Facebook, MySpace, LinkedIn, and local sites like Biznik and Local Business Connections put businesses in the middle of their customers’ conversations and make friends with them. These sites also give businesses the opportunity to promote events, get immediate feedback, and launch new products and services directly to customers. Businesses should avoid directly selling on these sites, but should use the sites to promote, brag, and direct friends (customers) to their websites.
For businesses with an established web presence blogging offers an excellent opportunity for customer education and retention. A well created business blog on Blogger or WordPress can turn one time customers into dedicated fans awaiting a business’ posts and relying on it’s expertise in it’s field.
Video sharing sites like YouTube and Vimeo give businesses the opportunity to engage, inform and entertain customers like never before. An entertaining or informative video can become an integral part of a business’ social media marketing. The same video can be posted across multiple sites, linked in blogs, or direct emailed to customers. Nothing has the opportunity to catapult your business’ online exposure like a video that goes viral.
Currently the business world is all atwitter with Twitter. Microblogging is quickly becoming the It form of social media. Twitter is not for every business. It requires a constant management of the information stream that is necessary to keep customers following your business. A business can benefit from the immediate customer feedback and having an ear to what’s being said about it.
Social media can be many things depending on a business’ needs, but it should not be looked at as a direct sales tool. Statistics show that users of social media are far less likely to partake in a direct sales offer than other web users. However, when used properly as part of a larger marketing plan social media can have an amazing effect of brand recognition and loyalty. Just remember when it comes to social media, customers come and go but friends are forever.
Wednesday, April 29, 2009
Owner Corey Lopardi Featured in BE Article
Corey Lopardi owner of Pardiman Productions was featured in an Executive Spotlight article in the Business Examiner.
Check out the article here.
Check out the article here.
Wednesday, April 8, 2009
Pardiman Productions Receives Green Business Designation
Pardiman Productions was one of 40 businesses in Thurston County designated as a Thurston Green Business.
http://www.thurstonchamber.com/green/
Tuesday, April 7, 2009
It’s Easy Being Green - Marketing Video
At Pardiman Productions we’re concerned about helping our customers promote their products and services but we’re also concerned about being able to offer environmentally conscious marketing solutions. We have green options available throughout the pre-production, production and post-production process to meet our customer’s needs.
Before production begins we strive for a waste-free process by providing proposals, scripts and invoices digitally. This digital communication process not only eliminates paper waste but also can reduce or eliminate the need for face to face meetings and therefore cut down on travel time and greenhouse gas emissions.
Our green options during the production process include energy efficient lighting, tape-less capture and digital effects. New advances in lighting technology allow us the option to provide the same high quality lighting using long lasting efficient fluorescent or LED bulbs. High-definition videography with tape-less capture eliminates both the waste and expense of tapes. By using green screen technology and digital effects elements such as fire, smoke and explosions can be created without causing harm to the environment. In addition, most all of our equipment uses rechargeable batteries.
During post-production our digital workflow allows for online project viewing that eliminates the waste of making and distributing multiple copies of unfinished projects for approval. We also have options for web-based delivery of your projects once approved, further eliminating any unnecessary waste.
Not only does promotional video offer many environmentally friendly options throughout the production process but you can further reduce waste by distributing on your website, via email, on YouTube or through social networking sites. It’s possible to create a marketing video that exists entirely in the digital form from concept to delivery having a near zero carbon footprint.
Before production begins we strive for a waste-free process by providing proposals, scripts and invoices digitally. This digital communication process not only eliminates paper waste but also can reduce or eliminate the need for face to face meetings and therefore cut down on travel time and greenhouse gas emissions.
Our green options during the production process include energy efficient lighting, tape-less capture and digital effects. New advances in lighting technology allow us the option to provide the same high quality lighting using long lasting efficient fluorescent or LED bulbs. High-definition videography with tape-less capture eliminates both the waste and expense of tapes. By using green screen technology and digital effects elements such as fire, smoke and explosions can be created without causing harm to the environment. In addition, most all of our equipment uses rechargeable batteries.
During post-production our digital workflow allows for online project viewing that eliminates the waste of making and distributing multiple copies of unfinished projects for approval. We also have options for web-based delivery of your projects once approved, further eliminating any unnecessary waste.
Not only does promotional video offer many environmentally friendly options throughout the production process but you can further reduce waste by distributing on your website, via email, on YouTube or through social networking sites. It’s possible to create a marketing video that exists entirely in the digital form from concept to delivery having a near zero carbon footprint.
Wednesday, April 1, 2009
Owner Attends Ribbon Cutting
Pardiman Productions owner Corey Lopardi is pictured here at the ribbon cutting for Little Sweet Pea as an ambassador of the Thurston County Chamber of Commerce.
Wednesday, March 18, 2009
Saturday, March 14, 2009
Great Article on the Human Connection of Video on Websites
Check out this article that a friend on Biznik wrote. It's very informative about the importance of video on a website.
Sunday, March 1, 2009
VIDEO TESTIMONIALS – LET YOUR CUSTOMERS DO THE TALKING
Nothing helps sell a product or service more than praise from satisfied customers. Just a few positive words can be all it takes to turn a skeptical prospect into an actual sale. A testimonial video of your customers' words of praise uses the power of audio and video to create a very powerful message.
There are many benefits to using video testimonials over other forms of video advertising. A testimonial video connects to potential customers on a personal level and shows that people just like them use your product or service. Video testimonials are also more cost effective than other forms of advertising since they rely on genuine words spoken by your customers instead of costly animations, set, actors, or wilds graphics to sell your products or services.
A great way to gather testimonials is by simply asking your customers. Just send out an email or personal note asking for them. You can entice them by offering a free gift or discounts off future products.
There are three main types of video testimonials that you might consider using:
Professional Testimonials - These are from customers who can vouch for you or your company on its character and integrity. They're great for realtors and other professionals who work one on one with customers and need to build an element of trust to gain a new customer.
Service Testimonials - Let your customers explain the process of doing business with you and how easy and enjoyable it was. For businesses that are selling a personal service or concept, a satisfied customer can actually be better at promoting your business than you.
Product Testimonials - Despite widespread acceptance of online shopping and e-commerce many people remain skeptical and somewhat leery of purchasing anything online. Potential customers want more than just promises from your website or television commercials, they want proof that you're the one to do business with. Seeing a satisfied customer using your product and sharing their positive experience provides that proof.
Conveniently, video testimonials can be used in just about any video marketing piece such as television, web, or direct mail to name just a few. Once created, these same videos can then be used across many different types of media to reinforce the quality and integrity of your business.
With video testimonials you can bring your business marketing to a whole new level by reaching potential customers on a more personal level than traditional advertising. And since it can be less expensive than other types of video advertising you have even more reason to use the power of testimonial video. Check with your customers today to see if they have something positive they would like to say about your business. Imagine the impact their words will on the trust and credibility of your company.
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