Owner Attends Ribbon Cutting

Pardiman Productions owner Corey Lopardi is pictured here at the ribbon cutting for Little Sweet Pea as an ambassador of the Thurston County Chamber of Commerce.

Video Marketing Article

Check out this article on marketing with internet video.

Great Article on the Human Connection of Video on Websites

Check out this article that a friend on Biznik wrote. It's very informative about the importance of video on a website.

VIDEO TESTIMONIALS – LET YOUR CUSTOMERS DO THE TALKING

Nothing helps sell a product or service more than praise from satisfied customers.  Just a few positive words can be all it takes to turn a skeptical prospect into an actual sale.  A testimonial video of your customers' words of praise uses the power of audio and video to create a very powerful message.

There are many benefits to using video testimonials over other forms of video advertising.  A testimonial video connects to potential customers on a personal level and shows that people just like them use your product or service.  Video testimonials are also more cost effective than other forms of advertising since they rely on genuine words spoken by your customers instead of costly animations, set, actors, or wilds graphics to sell your products or services.

A great way to gather testimonials is by simply asking your customers.  Just send out an email or personal note asking for them.  You can entice them by offering a free gift or discounts off future products.

There are three main types of video testimonials that you might consider using:

Professional Testimonials - These are from customers who can vouch for you or your company on its character and integrity.  They're great for realtors and other professionals who work one on one with customers and need to build an element of trust to gain a new customer.

Service Testimonials - Let your customers explain the process of doing business with you and how easy and enjoyable it was.  For businesses that are selling a personal service or concept, a satisfied customer can actually be better at promoting your business than you.

Product Testimonials - Despite widespread acceptance of online shopping and e-commerce many people remain skeptical and somewhat leery of purchasing anything online.  Potential customers want more than just promises from your website or television commercials, they want proof that you're the one to do business with.  Seeing a satisfied customer using your product and sharing their positive experience provides that proof.

Conveniently, video testimonials can be used in just about any video marketing piece such as television, web, or direct mail to name just a few.  Once created, these same videos can then be used across many different types of media to reinforce the quality and integrity of your business.

With video testimonials you can bring your business marketing to a whole new level by reaching potential customers on a more personal level than traditional advertising.  And since it can be less expensive than other types of video advertising you have even more reason to use the power of testimonial video.  Check with your customers today to see if they have something positive they would like to say about your business.  Imagine the impact their words will on the trust and credibility of your company.

Company Saves $10,000 Using Merchant Circle for Advertising

Check out the video here.

http://www.wral.com/news/local/video/4583193/

Make a Referral - jump start the economy

I'm pledging to make a referral to a business I want to help as part of a national campaign to make 1000 referrals March 9-13. What a great small business stimulus plan.

View >>

Retailers Take Note: Video Sells!

A recent article from eMarketer found here looks at how product videos can lower the number of abandoned shopping carts, reduce return rates and generate higher sales.

Owner Named Ambassador of the Month

BLOGGING YOUR WAY INTO CUSTOMERS HEARTS

For a business today, having a web presence is essential to expanding its exposure. But, for many businesses, a website has become nothing more than an online brochure. If traffic to your site is waning and you’re looking for a free way to increase page views and search engine placement, then you need a business blog.

A business blog is a web page usually made up of short, frequently updated posts that are arranged chronologically. The idea behind a blog is that it allows a business to share it’s expertise directly with current and prospective customers, get feedback, and draw traffic for its website.

The purpose of your blog should be to provide useful information about the products and services that your business provides and give insight into aspects of your industry. Providing lots of useful information is the key to a successful business blog. This information builds your image as an expert in your field and helps readers to feel more comfortable doing business with you.

Once you’ve started your blog and get a readership you will begin to get comments and questions from them. Your readers are your customers and leads and it is important to respond to every comment and e-mail in a prompt and courteous manner. This feedback can be a great way to determine what your customers know and don’t know about your products and services and can help to point out areas of improvement for your business.

A business blog can also dramatically improve your search engine rankings. The more you post, and the more your customers comment, the more opportunities for search engines to pick up your content. Make sure to use the blog as a portal to get traffic to your website and not as a big advertisement. People will stay and read the information if it is informative and entertaining. From there you can direct them to your website, increasing site traffic.

If you start a business blog, be prepared to stick with it. A client who enjoys your blog only to have it go silent will make some negative assumptions about your business as a result of this. Create a blog that is consistent and relevant and you may just work your way into readers hearts and daily habits.

Owner Named Ambassador of the Month

The Importance of Having a Web Presence

Whether you’re an individual promoting your business services or a small business with a brick and mortar existence, there has never been a time when it was more important and financially sensible to maintain a web presence.

A recent Microsoft survey found that 92 percent of people check a company’s website before they make a purchase. That means that 9 out of 10 people expect to check you out online before they spend money with you.

Beyond being an indicator of reliability to potential customers, maintaining a web presence has many more benefits.

1. Serves as a virtual storefront 24 hours a day, 7 days a week.

2. Helps establish an image for your business that highlights your competency and quality of work regardless of your physical location or the money you spend on overhead.

3. Better customer service by giving customers the ability to voice concerns or find answers to questions when they have them.

4. Saves you money by focusing all of your product and service information online instead of printing costly flyers and brochures. In addition, a website allows for instantly updating information unlike print media.

5. Allows you to connect to new markets by advertising nationally and globally, allowing customers from around the world to experience your products and services.

Just 10 years ago it would have been impossible for most businesses to have a beneficial and cost effective Internet presence. Today with low cost web hosting sites, free online business listings, and free social networking sites popping up, maintaining a cost effective web presence gets easier every day.

Owner Attends Ribbon Cutting

Pardiman Productions owner Corey Lopardi is pictured here at the ribbon cutting for Eagle Home Mortgage as an ambassador of the Thurston County Chamber of Commerce.

Come see us at the Business Showcase

Business Showcase is the South Sound's largest business tradeshow and networking event. This year it will be held on October 8th from 10am to 6pm at Saint Martin's Pavilion. Come by and visit us at booth #100. We'll also be giving a stage presentation at 4:30 about using video to enhance your marketing efforts with promotional video. You can find out more about the Showcase on the Thurston County Chamber website.

New Promotional Video for Odominus Investigative Solutions

This video was recently created for Odominus Investigative solutions as a part of an upgrade to their website.  Pardiman Productions upgraded Odominus' website to include their new logo, and this video explaining what they do.

Owner Attends Ribbon Cutting

Pardiman Productions owner Corey Lopardi is shown is this picture attending the ribbon cutting for Reynolds Real Estate as an ambassador of the Thurston County Chamber of Commerce.