Tuesday, November 2, 2010

Online Video A Great Investment!


Wondering if your business could benefit from our Video Profiles?  The first question to ask is “Do you have a website?”  If your answer is yes, then you definitely should be taking advantage of a web video, and at Pardiman Productions we make web video affordable, painless, and easy.

The videos we produce need to be on your website. "Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media." (1)  The key is to keep people on your website as long as you can. Video keeps eyes glued to your site.

Also, place your videos on other video sharing websites like youtube, vimeo and more.  Bottom line, I do not care how they find you, just that they do and videos on or off your website make a big difference. “Well-optimized video is fifty-three times more likely than text to appear on the front page of Google.” (2)

Finally, the types of videos you should be producing: Video Profiles (one for each key person within your business or organization), New Product Introduction Videos, Training and How To Videos, Testimonials, Promotional Videos, and the list goes on.

Lets not forget that on-line you have a 24/7 sales presence. Contact me today 360-259-6672. Your business needs on-line video.

(1) Chris Crafton, CMO, eCorpTV.com, reported by Target Marketing at a Philadelphia Direct Marketing Association networking and breakfast meeting.
(2) Forrester Research, January 2010 .

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