Does Social Media Marketing Make Sense for the Smallest Businesses? - eMarketer

A recent article from eMarketer shows that many small businesses owners are unsure, and uninformed about whether or not they should be using SEO and Social Media to connect with their customers.

Only 25% of responders thought that their customers want to hear from them on social networks.

And only 33% were aware that their customers are doing online research before coming to them for business.

The article goes on to say,

With a majority of US internet users on social networks, chances are the customers of even small local businesses are there. According to BIA/Kelsey and ConStat, 97% of US internet users used online media to look for local products and services in Q1 2010, and 90% used search engines. Research from comScore and TMP Directional Marketing shows that, looking for local businesses, searchers are much more likely to use a search engine than a social networking site as their primary resource, but both are used, especially among young people.

Check out the full article here:

Does Social Media Marketing Make Sense for the Smallest Businesses? - eMarketer