Ever considered producing a video to promote your business, but just don't feel like being in front of the camera?
We run into that situation often with potential clients, and one of the great ways to get around the on-camera jitters is through the use of customer testimonials. Your customers know your business, and there are probably lots of them that would be happy to sit in front of the camera and sing your praises.
Check out this video we did for Olympia Master Builders who let us use the testimonials of some successful builders to promote their Tour of Homes, and then see some tips for your next testimonial video below.
Tips for Testimonial Videos -
1. Don't be afraid to ask for testimonials from satisfied customers - if they've expressed their gratitude in the past they will probably be happy to tell others.
2. Create some questions for them to answer that will direct them to the subject you want them to talk about - but make sure to let them know that your are not looking for canned or scripted responses.
3. Schedule more customers than you think you may need - you never know when someone will clam up, back out, or say something that you just can't use.
4. Let your customers know that not everything they say will make the final cut - this can help to ease tension with nervous customers and smooth over potential hurt feelings if someone gets left out.
5. Make sure to let your customers talk - if you talk over them or respond on camera it will make the editing more difficult and disrupt the flow of their thoughts.
If you would like some help producing your next testimonial video, call Pardiman Productions at 360-259-6672 or email us at info@pardimanproductions.com to set up a free consultation.
Great post on Branding. I like the idea on Testimonials. Would like to see more of our area businesses using their customers to share the great experience they have here.
ReplyDeleteGreat tips Corey.
ReplyDelete