Saturday, February 27, 2010

Video In Email Can Increase Web Traffic

Have you been using video in your email marketing campaigns?  Here at Pardiman Productions we have, and have been finding the same type of success that researchers are talking about.

The Direct Marketing Association has claimed that traditional email returns over $43 dollars for every one dollar of email investment.  David Daniels, a veteran of Forrester Research and expert on email marketing trends, says video in email offers a 2-3X performance leap versus traditional email.  According to comScore, some 139 million U.S. internet users now watch an average of 83 videos online each month.

Video email is the best of three worlds, bringing together the familiarity of email, the precise control and metrics of  online newsletters, along with the visual appeal of YouTube.

Just imagine how you might use video in your next email campaign.

To learn more about video in email.
Call 360-259-6672 or email us at info@pardimanproductions.com

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