What to blog about

I often get asked, when talking to customers about social media, "What would I blog about?"

I often mention that they might receive articles in their e-mail from organizations they belong to, or have tips and tricks they have picked up along the way as experts in their feild they can blog about. However, what I've found recently in my own experience is that it's really good for people who have a blog or have customers that they wouldn't mind keeping in contact with to blog about the different types of things you do in your business. Maybe tell a story or give an example of some recent project, process, or service being provided for a customer. It's really surprising how finding out about the things you do will trigger in people unexpected connections to other people who might also need that service or product or process.

People want to spread the word and they have needs that may or may not be getting filled and they often overlook your company just because they don't realize that you do what you do.

A blog is a great way to keep the top of mind awareness on all the different products and services and processes that your company may provide that they themselves or people they know could take advantage of.


Corey Lopardi
Owner
Pardiman Productions