How to Integrate Video Into Your Social Media Marketing

Courtesy of the Social Media Examiner



If you would like to learn more about how you can use video in your social media marketing.

Give Pardiman Productions a call at 360-259-6672 or check us out at www.pardimanproductions.com

Using DVD's to Promote Your Business

Owner to Moderate Social Media Workshop

Pardiman Productions owner Corey Lopardi will moderate a panel of speakers at the:


South Sound Success - Small Business Conference


Wednesday, October 27, 2010
South Puget Sound Community College
Hawks Prairie Campus
1404 Marvin Road NE
Lacey, WA 98516
8:00 a.m. - 4:00 p.m.

Find out more about the event here.

Ten compelling reasons to put video on your website

This was originally posted by  TONY COLL'S MEDIA

Ten compelling reasons to put video on your website

1. "Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media." ⁽¹⁾
2. 21% of retail web video viewers make a purchase online. ⁽¹⁾
3. 26% of retail web video viewers visit a store. ⁽²⁾  
4. 21% of retail web video viewers request more information. ⁽¹⁾
5. Video landing pages generate four to seven times higher engagement and response rates than static image and text landing pages. ⁽³⁾ 
6. Well optimised video is fifty-three times more likely than text to appear on the front page of Google. ⁽⁴⁾ 
7. 68% of the top 50 Internet retailers use web video. ⁽⁵⁾ 
8. 71% of Internet users watch video. ⁽¹⁾ 
9. 65% of all videos are viewed between 9am and 5pm, Monday to Friday. ⁽¹⁾ 
10. 33% of middle managers under 50 view work-related videos every day. ⁽¹⁾ 

SOURCES:

(1) Chris Crafton, CMO, eCorpTV.com, reported by Target Marketing at a Philadelphia Direct Marketing Association networking and breakfast meeting.

(2) BIA/Kelsey User View study data, February 2010, reported by Turnhere.com.

(3) SearchEngineWatch, February 2010.

(4) Forrester Research, January 2010 .

(5 ) Internet Retailer, July 2010.

If you'd like to talk about how web video can help you or your organisation, call 360-259-6672 or email info@pardimanproductions.com

There's More Than One Way to Shoot Video

So I came across this video today, and I think it really helps to point out just how accessible the tools are for producing video.

Canon 7D vs. Barbie Video Girl from Brandon Bloch on Vimeo.

Of course their is definitely a difference in production quality between what you get from a professional production company, and a 4 year old, but you can no longer let the tools stop you from producing something. :)

Marketing Clinic Continues To Help Businesses

Pardiman Productions Owner Corey Lopardi is seen in this photo participating in the Thurston County Chamber's Marketing Clinic.

Owner Named Ambassador of the Month for July

Why Use Web Video in Your Marketing Campaign?

There are many reasons or benefits of using Web Video in your marketing campaign.

• Video content creates a relationship with potential customers faster than traditional text or audio marketing,  because it combines the best of all mediums

• A well "optimized" video can generate increased traffic and interest in your product, service, or website.

• Well produced video content will quickly raise your status as an expert in your field, and give you an edge above your competitors.

• Using all the major video hosting sites is FREE!

• Promotional Videos are relatively inexpensive to produce.  With as little as a $300 investment you can have a promotional video working for you on line.

• Video will help you in gaining followers on social media sites.

• Sales conversion rates are higher for online marketing messages that include video.

If you would like to learn more about how Web Video can be a part of your marketing campaign...

Call 360-259-6672

Simple Tips for Basic 3-Point Lighting

Just stumbled across this video from Videomaker Magazine that does a decent job of explaining the basics of 3-point lighting.  This is a good start for anyone wanting to understand how to make their video subjects look better.




Need help producing your videos?

Call 360-259-6672
www.pardimanproductions.com

Pardiman Productions Featured in Chamber Magazine

Pardiman Productions Owner Corey Lopardi shooting an event.

Marketing Tips for Chamber Members

Pardiman Productions Owner Corey Lopardi is seen in this photo participating in the Thurston County Chamber's Marketing Clinic.

Use Video to Enhance Your Event

There are so many ways to use video at your event:

• Customer testimonials on a loop playing at the event
• Employee or company profiles on a loop playing at the event
• Quick interviews with attendees and speakers shot at the event and used for later marketing
• Recorded workshop sessions posted to YouTube or you website
• Live streaming the event with UStream.tv.

Want to know how you can use video to enhance your event?

Contact:
Pardiman Productions
360-259-6672
www.pardimanproductions.com

Online Video Drives Retail Sales

Exerpt from Companies Throw Their Weight Behind Online Video - eMarketer


Retail is a sector where online video is becoming more important for driving sales. When asked by Multichannel Merchant to identify rich media features that they used, 46% of US multichannel retailers picked video, making it the highest-ranked category in the survey. Another 42.3% of respondents said they planned to add video capability in the next year.

Several studies point to increased use of video by US companies. According to Forrester Research, the percentage of the top 50 US online retailers that offer videos on their sites skyrocketed to 68% in 2009 from 18% in 2008.


Want to know how you can use video to increase your online sales?

Contact:
Pardiman Productions
360-259-6672
www.pardimanproductions.com

Pacific Northwest Mushroom Festival 2010 - TV Spot

Check out the most recent spot we did for the Hawks Prairie Rotary Pacific Northwest Mushroom Festival 2010.




Interested in finding out about getting your own spot produced?

Contact Pardiman Productions
360-259-6672
www.pardimanproductions.com

Using Photos in Video - Part 2

Lets take a look at how the different video resolutions match up with the types of photos you might have for a video. (The black background represents the size of the video screen. Photos have been made smaller for space, but dimensions are relative for example)

This is the original image that you might get from a 10 megapixel digital camera (3872 x 2592 at 300dpi)






This is the same image dropped into a standard definition screen without any modification (all you see on screen is the blue upper left corner)






Here is what the same image looks like dropped into a standard definition screen when converted from 300dpi to 72dpi (conversion was done before importing into video editor)






Here is what the same image looks like dropped into a standard definition screen if it was taken from an iPhone (1600 x 1200 at 72dpi)






And here is what it looks like when you drop a web thumbnail into a standard definition screen (150x150 at 72 dpi)

HD720p and HD1080p screen looks:

Original image dropped into a HD720p screen (3872 x 2592 at 300dpi)






Original image dropped into a HD1080p screen (3872 x 2592 at 300dpi)






Here is what the image looks like dropped into a HD720p screen when converted from 300dpi to 72dpi (conversion was done before importing into video editor)





Here is what the image looks like dropped into a HD1080p screen when converted from 300dpi to 72dpi (conversion was done before importing into video editor)




Here is what the image looks like dropped into a HD720p screen when taken from an iPhone (1600 x 1200 at 72dpi)





Here is what the image looks like dropped into a HD1080p screen when taken from an iPhone (1600 x 1200 at 72dpi)





And here is what it looks like when you drop a web thumbnail into a HD720p screen (150x150 at 72 dpi)






And here is what it looks like when you drop a web thumbnail into a HD1080p screen (150x150 at 72 dpi)





So what does this all mean? Well, next time we'll look at how your project dimensions and photo dimensions determine how or if we can use your photos.