Making Your Marketing Move

When I was in college years ago, I had the opportunity to take some classes in Animation.  Now I say "opportunity," because I had hoped to take a different course of classes but had to settle that year for some other "related" classes.  What I didn't realize at the time was how valuable and enjoyable understanding the fundamentals of Animation would be.

Recently, we had the opportunity to animate some promotional images for the Olympia Film Festival and create a couple of promotional videos.  Check out the video, and then look below for some tips on things to consider when looking to create an animated video from 2D images.



Tips for 2D Aminated Videos -

1. Think of your materials in layers. Is there a background image, foreground image, and character image(s) that can be animated?

2. Sound sells the motion. Make sure to use music and sound effects to add reality to the motion.

3. Animation works on a scientific principal called persistence of vision. You are tricking the eye and the brain by moving objects just a small bit per frame, and letting your brain fill in the gaps. So like Ellie's dad says in Contact "Small moves".

4. HD video is created at 72dpi (dpi is a graphics term) and varies from 1280x720 to 1920x1080 frame size. You will need rather large images to move things around on an HD animated screen.

5. Don't feel like you are married to the constraints of the originally marketing piece. As long as you honor the style and theme of the print materials you should be able to create a creative video that your clients and viewers will enjoy.

If you would like some help producing your next animated video, call Pardiman Productions at 360-259-6672 or email us at info@pardimanproductions.com to set up a free consultation.

Great Shoot at Nisqually Wildlife Refuge

Every once in a while, I get a chance to shoot something really enjoyable.  This week it was out at Nisqually National Wildlife Refuge.

I got some good shots, and you can see the outcome here.

(hat supplied by George Sharp of the VCB, I'm not a Cougs fan)

Pardiman Productions to Present at Business Expo

Corey Lopardi of Pardiman Productions will be giving presentations -


12:00-12:20 Getting the most of of your Trade-Show Booth


12:30-12:50 Facebook for Event Promotion


Check out information about the event here.

Pardiman Productions Launches Discover Thurston

Pardiman Productions launches new weekly video magazine covering the events, attractions, and businesses of Thurston County.

Watch our first 4 episodes below.

If your business, event, or non-profit would like to be featured on Discover Thurston contact us at 360-259-6672 or info@discoverthurston.com

IKEA Uses Video to Increase Business

Check out this video that shows IKEA's 365 days of video campaign.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Placement is Key in Website Video

As printed in the Thurston County Chamber's June 2011 Voice.

Annie's Unique Gifts.com

Check out this video we did for Annie from Annie's Unique Gifts.com to introduce new customers to her custom gift baskets.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Top Frustrations of Online Video Watchers

According to emarketer.com 35% of online video watchers are frustrated with poor video quality.

Where does your video stack up?

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

New Product Promotional Video

Ever had a new product that you were ready to launch and were looking for a great way to do it?


Here at Pardiman Productions we recently had the opportunity to produce this video for RoboLight.



Find out more about RoboLight at their website here.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

What Makes Videos Go Viral?

Check out this video about Viral Video from Social Media Examiner


from Michael A. Stelzner on Vimeo.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Audience Targeting, ROI Draw Advertisers to Digital Video

Digital video advertising is steadily gaining momentum within online marketing, with eMarketer estimating a 38.6% online video ad spending increase this year alone.

Click on this link to read the complete article from emarketer.com.

Audience Targeting, ROI Draw Advertisers to Digital Video

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Lacey Company Uses Video to Promote New Magazine Launch

This video was produced to help promote the new Business Values Magazine.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Video Marketing in 90 Seconds or Less

As printed in the April 2011 Thurston County Chamber VOICE.

There are many great opportunities for you to promote yourself and your business by taking advantage of low cost video.  One of the keys to being effective and getting everyone to hear your story is to deliver your message in 90 seconds or less.

So how can you be effective in just 90 seconds or less?  While there are many types of successful short videos out there, my suggestion is to Be Real, Be Concise, and Be Engaging.

While it's not easy for most people to speak comfortably in front of the camera, the worst thing you can try to do is read off a script word for word.  If you truly want to connect and build trust with customers, they have to know that what you are saying is genuine.  A great way to solve this problem is by having someone ask you questions off camera, and just use your responses in the video.

Many customers want to stuff all of their marketing messages in to one video.  What happens, though, is you end up with a 4-5 minute video that bores most viewers.  Studies show that viewership drops off significantly after the first 90 seconds.  What I recommend is that you choose one message per video, and then make that video as effective as possible.

Your video can be more than just a talking head.  Using pictures, video of your product or service in motion, graphics, and even customer testimonials can help make your video as entertaining as possible.

Video is one of the most effective ways to increase traffic to your website, improve sales, and gain new prospective customers.  Just keep your message short, simple, and engaging and you will see great results.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Local Hotel Gets New Tour Video

Recently we had the opportunity to produce this great video tour for The Governor Hotel in Olympia.


For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Adding Video to Your Linkedin Profile

Linkedin has recently made it easier for you to add video to your Linkedin profile.  Check out this article which explains the process.

You can check out my profile and video here.

You can also add video to your companies product and service listings on Linkedin.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Audiences Appreciate Videos for Awards Events

One of the greatest things about a video produced for an awards event, is that in just a couple of minutes your audience will get to hear exactly what it is that makes the recipient deserving of the recognition.

Video is a great way to be considerate of your audience's time, by keeping the presentation short and engaging.

Here is a video we produced for the Thurston County Chamber's Boss of the Year Award's 2010 presented by Express Employment Professionals.


(for best viewing quality choose 720p)

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Promote Your Personal Service with a Profile Video

If you're wondering how a Personal Profile Video from Pardiman Productions can benefit you check out these statistics.

"54% of Americans have substituted the Internet for the phone book." Source: The Kelsey Group

"81% of Internet users look for information online about a service or product they are thinking of buying." Source: Princeton Survey Research Associates Intl.

 Check out a recent video we did for a client to help her promote her personal service.

 

(for best viewing quality choose 720p)

This video was shot in our studio in Olympia, WA and produced using additional photos provided by the client.

If you want to learn how to promote your personal service with video call us at 360-259-6672.

Promote Your Web Based Business with Video

(for best viewing quality choose 720p)

If you'd like to find out more about how you can get a video like this for your company call Pardiman Productions in Olympia, WA at 360-259-6672.

Local Business Profile

We recently produced this business profile video for local business Cabinets by Trivonna.

This video includes a profile of the business, introduces customers to the business owners, and provides a great customer testimonial.

Want to know how you can get a profile video for your business?


Call 360-259-6672 or check out www.pardimanproductions.com

Small Business Saturday Video Profile Promotion

 
















Doing our part to help small businesses we are offering our $300 personal profile video shot in our studio for only $99.

You come in for a 1 Hr block, and we'll create your :30-:90 sec. promotional video suitable for YouTube, facebook, websites, email links, etc.

What better way to let potential customers hear your message and get to know you before they do business with you.

To check availability of spots call: 360-259-6672 or email info@pardimanproductions.com