Pardiman Productions Launches Discover Thurston

Pardiman Productions launches new weekly video magazine covering the events, attractions, and businesses of Thurston County.

Watch our first 4 episodes below.

If your business, event, or non-profit would like to be featured on Discover Thurston contact us at 360-259-6672 or info@discoverthurston.com

New OMB Tour TV Spot

This spot was created to promote Olympia Master Builders 2011 Tour of Homes.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Online Video A Great Investment!

Wondering if your business could benefit from our Video Profiles?  The first question to ask is “Do you have a website?”  If your answer is yes, then you definitely should be taking advantage of a web video, and at Pardiman Productions we make web video affordable, painless, and easy.

The videos we produce need to be on your website. "Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media." (1)  The key is to keep people on your website as long as you can. Video keeps eyes glued to your site.

Also, place your videos on other video sharing websites like youtube, vimeo and more.  Bottom line, I do not care how they find you, just that they do and videos on or off your website make a big difference. “Well-optimized video is fifty-three times more likely than text to appear on the front page of Google.” (2)

Finally, the types of videos you should be producing: Video Profiles (one for each key person within your business or organization), New Product Introduction Videos, Training and How To Videos, Testimonials, Promotional Videos, and the list goes on.

Lets not forget that on-line you have a 24/7 sales presence. Contact me today 360-259-6672. Your business needs on-line video.

(1) Chris Crafton, CMO, eCorpTV.com, reported by Target Marketing at a Philadelphia Direct Marketing Association networking and breakfast meeting.

(2) Forrester Research, January 2010 .

Online Video Drives Retail Sales

Exerpt from Companies Throw Their Weight Behind Online Video - eMarketer


Retail is a sector where online video is becoming more important for driving sales. When asked by Multichannel Merchant to identify rich media features that they used, 46% of US multichannel retailers picked video, making it the highest-ranked category in the survey. Another 42.3% of respondents said they planned to add video capability in the next year.

Several studies point to increased use of video by US companies. According to Forrester Research, the percentage of the top 50 US online retailers that offer videos on their sites skyrocketed to 68% in 2009 from 18% in 2008.


Want to know how you can use video to increase your online sales?

Contact:
Pardiman Productions
360-259-6672
www.pardimanproductions.com

Online Video Marketing to Increase Over Next Three Years

2010 looks like it may be the start of the economic recovery for some businesses, and it looks like the start of marketing spending again.

According to Forrester Research, Inc however, those dollars are going to be spent a bit differently.

Second only to social media, Online Video seems poised to make a gain with over 80% of those surveyed saying they were going to increase spending on Online Video.



If you would like to know more about what opportunities are available with online video, or are ready to start your online video marketing give us a call.

Pardiman Productions
360-259-6672

Add Video to Your Website!

Add Video to your website. Studies have shown that video on your website will keep visitors at the site longer. Of course the content of the video has to be relevant. For an example go to Paprika's website.

10 Reasons to Use Promtional Video

1. Video on your website keeps a prospect on your site longer and gives you more time to inform, educate and sell your product and services.

2. In a short 30-90 seconds a well produced video informs/sells the visitor on who you are and what you do.

3. Testimonials in your video can help to build customer trust and loyalty.

4. Video can sell for you when your not available 24/7/365.

5. Promotional video is not only your 24/7 salesperson online. It can also be turned into a DVD that can be used by sales people, send out to prospects and shown at trade shows. It is even broadcast quality and can be used on network and cable TV.

6. It's a great referral tool. When people see your video they will tell others.

7. More than still photos or paragraphs of text, video can put "motion" into your promotion.

8. By placing your video on YouTube and other social networks you become the expert in your field. Thus driving a whole new market of customers to your website.

9. For some products and services a video can show the hard to explain.

10. Promotional video from Pardiman Productions is affordable.

Video Produciton for Everyday Olympia "Lakefair 2009"

Pardiman Productions had the opportunity to produce an episode of Everyday Olympia for the website www.everdayolympia.com



The video highlights events that were going on during Olympia's "Lakefair" in July 2009.

Olympia Promotional Video for "A Table For Olympia"

Pardiman Productions had the opportunity to produce an episode of Everyday Olympia for the website www.everdayolympia.com





The video highlights events that were going on during Olympia's "A Table For Olympia" in July 2009.

Olympia First Friday Promotional Video Online

Pardiman Productions had the opportunity to produce an episode of Everyday Olympia for the website www.everdayolympia.com



The video highlights events that were going on during Olympia's "First Friday" in June 2009.

Businesses like Wind Up Here, Einmaleins, Yolly Shoes, Home Body, Studio 418 and others had events going on that evening.

Retailers Take Note: Video Sells!

A recent article from eMarketer found here looks at how product videos can lower the number of abandoned shopping carts, reduce return rates and generate higher sales.