Making Your Marketing Move

When I was in college years ago, I had the opportunity to take some classes in Animation.  Now I say "opportunity," because I had hoped to take a different course of classes but had to settle that year for some other "related" classes.  What I didn't realize at the time was how valuable and enjoyable understanding the fundamentals of Animation would be.

Recently, we had the opportunity to animate some promotional images for the Olympia Film Festival and create a couple of promotional videos.  Check out the video, and then look below for some tips on things to consider when looking to create an animated video from 2D images.



Tips for 2D Aminated Videos -

1. Think of your materials in layers. Is there a background image, foreground image, and character image(s) that can be animated?

2. Sound sells the motion. Make sure to use music and sound effects to add reality to the motion.

3. Animation works on a scientific principal called persistence of vision. You are tricking the eye and the brain by moving objects just a small bit per frame, and letting your brain fill in the gaps. So like Ellie's dad says in Contact "Small moves".

4. HD video is created at 72dpi (dpi is a graphics term) and varies from 1280x720 to 1920x1080 frame size. You will need rather large images to move things around on an HD animated screen.

5. Don't feel like you are married to the constraints of the originally marketing piece. As long as you honor the style and theme of the print materials you should be able to create a creative video that your clients and viewers will enjoy.

If you would like some help producing your next animated video, call Pardiman Productions at 360-259-6672 or email us at info@pardimanproductions.com to set up a free consultation.

Using Content Marketing

Mark Brent has been talking about this for a while, but it looks like others are finally starting to catch on.

Check out this interview from Social Media Examiner on Content Marketing.


sme_cc_chapman_v1 from Michael A. Stelzner on Vimeo. 

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Pardiman Productions to Present at Business Expo

Corey Lopardi of Pardiman Productions will be giving presentations -


12:00-12:20 Getting the most of of your Trade-Show Booth


12:30-12:50 Facebook for Event Promotion


Check out information about the event here.

New OMB Tour TV Spot

This spot was created to promote Olympia Master Builders 2011 Tour of Homes.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Video Marketing Tips

from socialmediaexaminer.com

29 Tips to Make Your Video Marketing Easy

Video marketing tips from social media pros: learn how to get started creating videos and improve how you market your videos for your business.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

This is a great article from Social Media Examiner

8 Ways to Maximize Your YouTube Marketing Results

Shows just how you can get the most out of your YouTube account.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Embedding A Video - Social Media Quickstarter

Check out this informative tutorial here on embedding a YouTube video from Constant Contact.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Marketing With Video - Email Tip

For a couple of years now I've been talking about the benefits of using in in email.

Some of the articles include:

Video in Email - A Powerful Sales Tool

 

Video In Email Can Increase Web Traffic

If you are using an e-newsletter program like Constant Contact or Mail Chimp sharing video in your emails is very simple to do.

But what if you just want to share a video to a few clients, and send out a small direct email blast from your inbox?  Many email such as Yahoo Mail and others don't allow you to directly embed video into an email.

One workaround for doing this is through YouTube.

Once you have a video hosted on YouTube, there is an option on the videos page to share it via an email.  If you email the video to yourself then you can use the video image and link that YouTube sends you to share the video to others.

Just click to forward this email, and then delete the portion of YouTube's email that you don't want others to see.  Then you can save this to your draft email bin, and when you want to send it out just and the rest of your email message, subject and send it like you would any other email.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

IKEA Uses Video to Increase Business

Check out this video that shows IKEA's 365 days of video campaign.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

When You Post Your Video Makes a Difference

Recent stats posted on eMarketer show that there is a 27% higher Clickthrough Rate on Wednesdays than on a Sunday.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Get All The Basics of Social Media

Constant Contact has a new site called Social Media Quickstarter that covers all the basics of getting setup and using Social Media.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Placement is Key in Website Video

As printed in the Thurston County Chamber's June 2011 Voice.

Twitter Inlcudes Photos & Videos

Check out this video from Twitter that shows it all.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Drugstore.com Uses YouTube and Facebook for Video

"Our video distribution strategy has been focused on looking at where our customers go. The logical places are YouTube and our Facebook page. We have a YouTube channel and a video tab on our Facebook page. About once a week we do a post that highlights a video from our library. "

Check out this article from emarketer.com

Drugstore.com Uses Industry Access to Boost Video Appeal

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Annie's Unique Gifts.com

Check out this video we did for Annie from Annie's Unique Gifts.com to introduce new customers to her custom gift baskets.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Display Budgets Make Room for Online Video

Ad Agencies are shifting their ad spending to Online Video.

Read the full article from emarketer.com

"Display Budgets Make Room for Online Video"

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Online Video Increases Consumer Time On Web Pages By 9% For Living Direct

From retailtouchpoints.com

"Online retailers are increasingly looking for ways to enhance the online shopping experience in order to boost sales and improve loyalty. Video can be one answer to the challenge of keeping shoppers on retailers’ web sites longer."

Check out the whole article:
Online Video Increases Consumer Time On Web Pages By 9% For Living Direct

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Swimwear Company Uses Video in Marketing Mix

Check out this article from Author: Kelly Hushin of The eTail Blog

"Video: One of Marketing’s Newest Fastest Growing Distribution Channels"

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Online Video for Retail Gains Sophistication

Check out this interview with Craig Wax, Chief Executive Officer of Invodo

This article is from emarketer.com 

"Online Video for Retail Gains Sophistication"

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

How Retail Sites Can Make the Most of Video

According to eMarketer.com’s “10th Annual Merchant Survey” 75% of retailers rated video as a valuable merchandising feature in Q1 2011, up from 68% in Q1 2010 and 58% in Q1 2009.

Click below to check out the whole article from eMarketer.com

How Retail Sites Can Make the Most of Video - eMarketer

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.