Mark Brent has been talking about this for a while, but it looks like others are finally starting to catch on.
Check out this interview from Social Media Examiner on Content Marketing.
sme_cc_chapman_v1 from Michael A. Stelzner on Vimeo.
For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.
Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts
Monday, October 24, 2011
Thursday, June 30, 2011
Get All The Basics of Social Media
Constant Contact has a new site called Social Media Quickstarter that covers all the basics of getting setup and using Social Media.
For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.
Wednesday, May 25, 2011
Grow Your Business with Content
Check out this video from Social Media Examiner
For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.
For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.
Monday, May 2, 2011
Some Thoughts On Transforming Your Marketing
Check out this slideshow from HubSpot Transform Your Marketing
For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.
Tuesday, February 1, 2011
Blog Gets New Name - Clearer Focus
As part of my 2011 New Years Resolutions for Pardiman Productions I wanted to be more consistent in my efforts to make this blog useful and engaging for customers.
Having been fairly consistent with posting in January I wanted to start off February with refocusing and re-branding the blog.
For some time now the focus of the blog has been to offer any tips I can on marketing video, social media, and networking. "Promotional Media News" was too vague and old fashioned of a title. (And it really did help in the whole SEO game.) So...Welcome to "Pardiman Small Business Marketing Tips"
For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.
Having been fairly consistent with posting in January I wanted to start off February with refocusing and re-branding the blog.
For some time now the focus of the blog has been to offer any tips I can on marketing video, social media, and networking. "Promotional Media News" was too vague and old fashioned of a title. (And it really did help in the whole SEO game.) So...Welcome to "Pardiman Small Business Marketing Tips"
For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.
Wednesday, June 3, 2009
Why Every Company Needs a Blog
Check out this article on blogging, that every company should take advantage of.
Click here.
Feel free to pass this link on to others.
Click here.
Feel free to pass this link on to others.
Thursday, January 1, 2009
BLOGGING YOUR WAY INTO CUSTOMERS HEARTS
For a business today, having a web presence is essential to expanding its exposure. But, for many businesses, a website has become nothing more than an online brochure. If traffic to your site is waning and you’re looking for a free way to increase page views and search engine placement, then you need a business blog.
A business blog is a web page usually made up of short, frequently updated posts that are arranged chronologically. The idea behind a blog is that it allows a business to share it’s expertise directly with current and prospective customers, get feedback, and draw traffic for its website.
The purpose of your blog should be to provide useful information about the products and services that your business provides and give insight into aspects of your industry. Providing lots of useful information is the key to a successful business blog. This information builds your image as an expert in your field and helps readers to feel more comfortable doing business with you.
Once you’ve started your blog and get a readership you will begin to get comments and questions from them. Your readers are your customers and leads and it is important to respond to every comment and e-mail in a prompt and courteous manner. This feedback can be a great way to determine what your customers know and don’t know about your products and services and can help to point out areas of improvement for your business.
A business blog can also dramatically improve your search engine rankings. The more you post, and the more your customers comment, the more opportunities for search engines to pick up your content. Make sure to use the blog as a portal to get traffic to your website and not as a big advertisement. People will stay and read the information if it is informative and entertaining. From there you can direct them to your website, increasing site traffic.
If you start a business blog, be prepared to stick with it. A client who enjoys your blog only to have it go silent will make some negative assumptions about your business as a result of this. Create a blog that is consistent and relevant and you may just work your way into readers hearts and daily habits.
A business blog is a web page usually made up of short, frequently updated posts that are arranged chronologically. The idea behind a blog is that it allows a business to share it’s expertise directly with current and prospective customers, get feedback, and draw traffic for its website.
The purpose of your blog should be to provide useful information about the products and services that your business provides and give insight into aspects of your industry. Providing lots of useful information is the key to a successful business blog. This information builds your image as an expert in your field and helps readers to feel more comfortable doing business with you.
Once you’ve started your blog and get a readership you will begin to get comments and questions from them. Your readers are your customers and leads and it is important to respond to every comment and e-mail in a prompt and courteous manner. This feedback can be a great way to determine what your customers know and don’t know about your products and services and can help to point out areas of improvement for your business.
A business blog can also dramatically improve your search engine rankings. The more you post, and the more your customers comment, the more opportunities for search engines to pick up your content. Make sure to use the blog as a portal to get traffic to your website and not as a big advertisement. People will stay and read the information if it is informative and entertaining. From there you can direct them to your website, increasing site traffic.
If you start a business blog, be prepared to stick with it. A client who enjoys your blog only to have it go silent will make some negative assumptions about your business as a result of this. Create a blog that is consistent and relevant and you may just work your way into readers hearts and daily habits.
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