Pardiman Productions to Present at Business Expo

Corey Lopardi of Pardiman Productions will be giving presentations -


12:00-12:20 Getting the most of of your Trade-Show Booth


12:30-12:50 Facebook for Event Promotion


Check out information about the event here.

Embedding A Video - Social Media Quickstarter

Check out this informative tutorial here on embedding a YouTube video from Constant Contact.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Marketing With Video - Email Tip

For a couple of years now I've been talking about the benefits of using in in email.

Some of the articles include:

Video in Email - A Powerful Sales Tool

 

Video In Email Can Increase Web Traffic

If you are using an e-newsletter program like Constant Contact or Mail Chimp sharing video in your emails is very simple to do.

But what if you just want to share a video to a few clients, and send out a small direct email blast from your inbox?  Many email such as Yahoo Mail and others don't allow you to directly embed video into an email.

One workaround for doing this is through YouTube.

Once you have a video hosted on YouTube, there is an option on the videos page to share it via an email.  If you email the video to yourself then you can use the video image and link that YouTube sends you to share the video to others.

Just click to forward this email, and then delete the portion of YouTube's email that you don't want others to see.  Then you can save this to your draft email bin, and when you want to send it out just and the rest of your email message, subject and send it like you would any other email.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

When You Post Your Video Makes a Difference

Recent stats posted on eMarketer show that there is a 27% higher Clickthrough Rate on Wednesdays than on a Sunday.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Get All The Basics of Social Media

Constant Contact has a new site called Social Media Quickstarter that covers all the basics of getting setup and using Social Media.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Small Businesses Think Social Media is Cost Effective

Over half of small businesses surveyed think that social media is more cost effective than direct mail or other traditional advertising.

To read the entire article "Social Marketing's Benefits Rival Email for Small Businesses" from eMarketer.com click here.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Swimwear Company Uses Video in Marketing Mix

Check out this article from Author: Kelly Hushin of The eTail Blog

"Video: One of Marketing’s Newest Fastest Growing Distribution Channels"

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Some Thoughts On Transforming Your Marketing

Check out this slideshow from HubSpot  Transform Your Marketing

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Web Video - Overcome Your Fears

The number one reason most people don't produce a video for their website or social media, is because of the fear of being in front of the camera.  Even more than the fear of public speaking, the fear of the camera seems to make people weak in the knees, and can turn the most eloquent speaker into a stumbling apologizer.

In order to help you overcome your potential fear of being in front of the camera, let's look at the 3 most common fears that people have.

• Fear of how they look
• Fear of how they sound
• Fear of what they'll say

For most people how they look on, and off camera is very important to them.  Everyone is concerned about the camera adding extra weight, or a wrinkle or crease that they would like to erase.  One of the great ways to remove the fear of the camera is to remove the camera from the equation.  At Pardiman Producitons we often use an interview style for shooting videos that focuses the on camera clients attention to an interviewer, and not on looking into the camera.

Some people feel compelled to deliver from a script verbatim, either off a teleprompter, or cue cards, or from memory to try overcoming the fear of how they sound on camera or what they'll say.  However, for people who aren’t experienced being in front of a camera, this can make them sound very unnatural, and will still often mess them up to the point of being very dissatisfied with their performance.  You don't have to memorize everything that you want to say in a video. In fact memorizing ISN’T a great idea.  It's good to be prepared, and have a bullet list of things you want to talk about, but even the best of actor's don't deliver their lines exactly as written.

If you're going to have us edit your video at a later time, we can easily record each of your points and then pause.  This gives you time to think about what you want to say next, and then we record your next thoughts. We almost always go through the material from at least two different angles so we can edit out any mistakes and give the viewer the most interesting video possible.

For the most self consious of business owners we can create a video where you let your customers do the talking, or we can shoot an on camera introduction and then use your voice over other images to illustrate your message.

Video is a very effective way to attract new clients, generate traffic to your website, and increase the likelyness of being found on search engines.  Don't let the fear be paralyzing.  Let Pardiman Productions - "Put motion in your promotion."

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Marketing Clinic Continues To Help Businesses

Pardiman Productions Owner Corey Lopardi is seen in this photo participating in the Thurston County Chamber's Marketing Clinic.

Video in Email - A Powerful Sales Tool

An often under-utilized marketing technique is email marketing.

Unfortunately, many small businesses are intimidated by the thought of effectively incorporating video into their email campaigns.

Leveraging the power of online video in email is an effective way to gain visibility, compel actions, and expand the influence of your brand, products and services.

The key to email video success is to keep it relevant and user friendly. No one wants to watch a video that doesn’t relate to their needs. Nor do recipients want a video that takes a long time to load, is low quality or can’t be accessed easily.

Use the following as a guide to effective video in email:

• Always host your video and link to it through your email. This will ensure load time and quality is consistent for every viewer, allows you to introduce the viewer to other content you may have available, and it provides an easy way to create a viral campaign where viewers can share your video with others.

•You need more than just an image to engage subscribers to watch your video. A short description of the key message in the video will confirm the subscriber’s interest and compel them to click-through and watch.

• Use flash video (FLV) whenever possible.  Flash has the highest market share of any computer video player, has better usability, and a higher compression rate that allows for better streaming capabilities.

Want to know how you can do something similar?

Contact:
Pardiman Productions
360-259-6672
www.pardimanproductions.com