Making Your Marketing Move

When I was in college years ago, I had the opportunity to take some classes in Animation.  Now I say "opportunity," because I had hoped to take a different course of classes but had to settle that year for some other "related" classes.  What I didn't realize at the time was how valuable and enjoyable understanding the fundamentals of Animation would be.

Recently, we had the opportunity to animate some promotional images for the Olympia Film Festival and create a couple of promotional videos.  Check out the video, and then look below for some tips on things to consider when looking to create an animated video from 2D images.



Tips for 2D Aminated Videos -

1. Think of your materials in layers. Is there a background image, foreground image, and character image(s) that can be animated?

2. Sound sells the motion. Make sure to use music and sound effects to add reality to the motion.

3. Animation works on a scientific principal called persistence of vision. You are tricking the eye and the brain by moving objects just a small bit per frame, and letting your brain fill in the gaps. So like Ellie's dad says in Contact "Small moves".

4. HD video is created at 72dpi (dpi is a graphics term) and varies from 1280x720 to 1920x1080 frame size. You will need rather large images to move things around on an HD animated screen.

5. Don't feel like you are married to the constraints of the originally marketing piece. As long as you honor the style and theme of the print materials you should be able to create a creative video that your clients and viewers will enjoy.

If you would like some help producing your next animated video, call Pardiman Productions at 360-259-6672 or email us at info@pardimanproductions.com to set up a free consultation.

Using Testimonials to Get Results

Ever considered producing a video to promote your business, but just don't feel like being in front of the camera?

We run into that situation often with potential clients, and one of the great ways to get around the on-camera jitters is through the use of customer testimonials.  Your customers know your business, and there are probably lots of them that would be happy to sit in front of the camera and sing your praises.

Check out this video we did for Olympia Master Builders who let us use the testimonials of some successful builders to promote their Tour of Homes, and then see some tips for your next testimonial video below.



Tips for Testimonial Videos -

1. Don't be afraid to ask for testimonials from satisfied customers - if they've expressed their gratitude in the past they will probably be happy to tell others.

2. Create some questions for them to answer that will direct them to the subject you want them to talk about - but make sure to let them know that your are not looking for canned or scripted responses.

3. Schedule more customers than you think you may need - you never know when someone will clam up, back out, or say something that you just can't use.

4. Let your customers know that not everything they say will make the final cut - this can help to ease tension with nervous customers and smooth over potential hurt feelings if someone gets left out.

5. Make sure to let your customers talk - if you talk over them or respond on camera it will make the editing more difficult and disrupt the flow of their thoughts.

If you would like some help producing your next testimonial video, call Pardiman Productions at 360-259-6672 or email us at info@pardimanproductions.com to set up a free consultation.

6 Steps to Great Video Production

Check out this article from Video Maker

6 Steps to Great Video Production

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Visit Us at Business Showcase - Free Admission

Click here for a free admission coupon for the Thurston County Chamber's Business Showcase.

You can find us at booth #60!

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Pardiman Productions Launches Discover Thurston

Pardiman Productions launches new weekly video magazine covering the events, attractions, and businesses of Thurston County.

Watch our first 4 episodes below.

If your business, event, or non-profit would like to be featured on Discover Thurston contact us at 360-259-6672 or info@discoverthurston.com

New OMB Tour TV Spot

This spot was created to promote Olympia Master Builders 2011 Tour of Homes.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Training Videos - An Effective Way to Train Employees

As printed in the Thurston County Chamber's July 2011 Voice.

Placement is Key in Website Video

As printed in the Thurston County Chamber's June 2011 Voice.

2011 Thurston County Healthcare Champions - Distinguished Service Award - Dr. Gary Goin

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Innovative Community Service - Kershisnik and Ritchie

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Community Impact Award - Bob Appel

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Health Care Safety Net Award - Jon Peterson, DO

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Video Tips - Getting Good Audio

Online viewers will be forgiving of low quality video most of the time, but they expect good sound. Outside of a quite office, you really can't rely on the internal microphone on your camera to do the job.  When looking for a video camera, even a Flip style, look for one that allows you to use an external microphone.

If the option isn't there to plug in an external microphone, you can still use a separate inexpensive audio recorder and mic, and sync the two audio tracks together in post.  In a conference or seminar situation, place this mic on a podium or plug it into the house sound system to get clearer quality audio.

Always monitor your audio through headphones to make sure it is recording at the proper level, and there is no noise that you might not hear with the naked ear.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Add Value To Your Website With FAQ Videos

How many times a day do you answer the same questions?

Do you get bogged down by explaining basic procedures, pricing structure, or simple policies to customer after customer?



Your website or print material may already cover frequently asked questions that your customers have, but you can be even more effective on your website or in emails with FAQ videos.  A short series of simple videos answering questions that every customer has, or explaining and demonstrating what the customer will experience, will go a long ways in making sure that new customers are ready to speak with you about meeting their needs.

These videos can be as simple as you talking directly to the camera, or can include other experts in your office or demonstrations.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Promote Your Event with Video

Pardiman Productions had the opportunity to follow the attendees of the 2010 & 2011 Thurston County Chamber's South Sound Classic.



Why not use video to promote or document your event?

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Annie's Unique Gifts.com

Check out this video we did for Annie from Annie's Unique Gifts.com to introduce new customers to her custom gift baskets.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Telling Non-Profit Stories

This video was created for The Salvation Army to show at their annual fundraiser luncheon.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Event Video For Local Non-Profit

We had the opportunity to produce this video for local non-profit Dispute Resolution Center of Thurston County.

This video was shown at their wine and chocolate event celebrating their 20th anniversary.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Online Video for Retail Gains Sophistication

Check out this interview with Craig Wax, Chief Executive Officer of Invodo

This article is from emarketer.com 

"Online Video for Retail Gains Sophistication"

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

New Product Promotional Video

Ever had a new product that you were ready to launch and were looking for a great way to do it?


Here at Pardiman Productions we recently had the opportunity to produce this video for RoboLight.



Find out more about RoboLight at their website here.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.