Using Testimonials to Get Results

Ever considered producing a video to promote your business, but just don't feel like being in front of the camera?

We run into that situation often with potential clients, and one of the great ways to get around the on-camera jitters is through the use of customer testimonials.  Your customers know your business, and there are probably lots of them that would be happy to sit in front of the camera and sing your praises.

Check out this video we did for Olympia Master Builders who let us use the testimonials of some successful builders to promote their Tour of Homes, and then see some tips for your next testimonial video below.



Tips for Testimonial Videos -

1. Don't be afraid to ask for testimonials from satisfied customers - if they've expressed their gratitude in the past they will probably be happy to tell others.

2. Create some questions for them to answer that will direct them to the subject you want them to talk about - but make sure to let them know that your are not looking for canned or scripted responses.

3. Schedule more customers than you think you may need - you never know when someone will clam up, back out, or say something that you just can't use.

4. Let your customers know that not everything they say will make the final cut - this can help to ease tension with nervous customers and smooth over potential hurt feelings if someone gets left out.

5. Make sure to let your customers talk - if you talk over them or respond on camera it will make the editing more difficult and disrupt the flow of their thoughts.

If you would like some help producing your next testimonial video, call Pardiman Productions at 360-259-6672 or email us at info@pardimanproductions.com to set up a free consultation.

Pardiman Productions to Present at Business Expo

Corey Lopardi of Pardiman Productions will be giving presentations -


12:00-12:20 Getting the most of of your Trade-Show Booth


12:30-12:50 Facebook for Event Promotion


Check out information about the event here.

Pardiman Productions Launches Discover Thurston

Pardiman Productions launches new weekly video magazine covering the events, attractions, and businesses of Thurston County.

Watch our first 4 episodes below.

If your business, event, or non-profit would like to be featured on Discover Thurston contact us at 360-259-6672 or info@discoverthurston.com

Owner to Speak at Business Showcase

Pardiman Productions owner Corey Lopardi will be giving the presentation "ROEI - Return on Event Investment" at the Thurston County Chamber's Business Showcase on October 12th, 2011.

You can find out more about the event here, and print out a free admission coupon.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Distinguished Service Award - Dr. Gary Goin

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Innovative Community Service - Kershisnik and Ritchie

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Community Impact Award - Bob Appel

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Health Care Safety Net Award - Jon Peterson, DO

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Promote Your Event with Video

Pardiman Productions had the opportunity to follow the attendees of the 2010 & 2011 Thurston County Chamber's South Sound Classic.



Why not use video to promote or document your event?

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Telling Non-Profit Stories

This video was created for The Salvation Army to show at their annual fundraiser luncheon.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Event Video For Local Non-Profit

We had the opportunity to produce this video for local non-profit Dispute Resolution Center of Thurston County.

This video was shown at their wine and chocolate event celebrating their 20th anniversary.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Thurston EDC Awards Video - Non-Profit Organization

Recently we had the opportunity to produce this great award video for the Thurston Economic Development Council.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Thurston EDC Awards Video - Corporate Business

Recently we had the opportunity to produce this great award video for the Thurston Economic Development Council.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Use Video to Enhance Your Event

There are so many ways to use video at your event:

• Customer testimonials on a loop playing at the event
• Employee or company profiles on a loop playing at the event
• Quick interviews with attendees and speakers shot at the event and used for later marketing
• Recorded workshop sessions posted to YouTube or you website
• Live streaming the event with UStream.tv.

Want to know how you can use video to enhance your event?

Contact:
Pardiman Productions
360-259-6672
www.pardimanproductions.com

Pacific Northwest Mushroom Festival 2010 - TV Spot

Check out the most recent spot we did for the Hawks Prairie Rotary Pacific Northwest Mushroom Festival 2010.




Interested in finding out about getting your own spot produced?

Contact Pardiman Productions
360-259-6672
www.pardimanproductions.com

Leadership Thurston County Graduation Video

Here is a project we did for Leadership Thurtson County.  They asked us to put together a video for their graduation highlighting the participants and the program.



We shot 20 interviews in one day to put this together.