What Makes Videos Go Viral?

Check out this video about Viral Video from Social Media Examiner


from Michael A. Stelzner on Vimeo.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

BUMP - Do We Need This Kind of Social Interraction?

I'm not usually one to criticize others ideas and inventions, but is this the type of social interaction that we need.  I'd love to hear others comments and opinions.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Tastless TV Ads - How To Lose Your Market

I don't normally make a point of critiquing the work of others, but during yesterday's Super Bowl one ad stuck out that really rubbed me the wrong way.  The spot involved Timothy Hutton downplaying the plight of the people of Tibet in order to plug Groupon, an online coupon company that has been getting a local following.

You can watch the ad here:
 
 
And when I looked for more details about this blatant marketing misstep I came across the fact that the Super Bowl ad was actually one of three produced with similar themes. One mocking the distinction of whales, and another comparing Brazilian Rain Forest Deforestation to bikini waxing.

Groupon founder and CEO Andrew Mason doesn't seem to get the tastelessness in his blog response.

"Since we grew out of a collective action and philanthropy site (ThePoint.com) and ended up selling coupons, we loved the idea of poking fun at ourselves by talking about discounts as a noble cause," he wrote on the company's blog.

At SaveTheMoney.org, Groupon is fundraising for Rainforest Action Network, buildOn, and the Tibet Fund and plans to match up to $100,000 in donations to each charity. It's also soliciting contributions to Greenpeace.

But nowhere in the spots was there any information about these charities, or how someone might donate.

I truly find it hard to believe that these spots starring Hollywood Celebrities, and directed by Christopher Guest, made it past everyone's best judgment and onto such a national stage.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

How to Integrate Video Into Your Social Media Marketing

Courtesy of the Social Media Examiner



If you would like to learn more about how you can use video in your social media marketing.

Give Pardiman Productions a call at 360-259-6672 or check us out at www.pardimanproductions.com

Ideas For Video in Email

Have you been imagining how you might use video in your email campaign?

At Pardiman Productions one of the ways I use video in email is as part of my email signature.

You can read more about it here, and see how we use it here.

You can also use video as part of and email newsletter campaign like this. (Though clickable the video links in this email are no longer active)

There are many small business and non-profit sectors that can really benefit from video in their email.

To learn more about video in email.
Call 360-259-6672 or email us at info@pardimanproductions.com

Online Video Marketing to Increase Over Next Three Years

2010 looks like it may be the start of the economic recovery for some businesses, and it looks like the start of marketing spending again.

According to Forrester Research, Inc however, those dollars are going to be spent a bit differently.

Second only to social media, Online Video seems poised to make a gain with over 80% of those surveyed saying they were going to increase spending on Online Video.



If you would like to know more about what opportunities are available with online video, or are ready to start your online video marketing give us a call.

Pardiman Productions
360-259-6672

You Can Shoot Video With Your Still Camera (if you know what you're doing)

Check out this article about the pros & cons of using a digital stills camera to shoot HD video.





Seismic Shift: Why DSLRs Are Changing the Game | Studio Monthly

What Would I Do With A Video?

Last week a potential customer I met at a networking event mentioned to me that she wasn’t sure if her business could benefit from our Promotional and Marketing videos. She runs a small service business, and she had no idea what she would do with a video if we produced one.

Here are some of the ideas that I came up with for her.

WEBSITE –
Microsoft did a survey and found that 91% of people check out a companies website before they buy. Your video should be placed prominently on your homepage. On average visitors spend less than 10 seconds to decide if they are interested in a site or not. The key is to keep people on your website as long as you can. Video does this. People will stay on a site for 2-3 minutes on average if there is video.

VIDEO SHARING SITES-
If someone has never heard of you how do they find your website? Place your videos on other video sharing websites like youtube, vimeo, google video and more. You can take one video and place it on a number of video sharing websites. I do not care how they find you, just that they do.

SOCIAL NETWORKING SITES-
Videos should be put on your social networking sites (facebook, myspace etc) – show your friends. This way your video gets spread around, and you’d be surprised where your next warm lead will come from because they saw your video.

ASSOCIATION PRESENTATIONS-
Are you a member of groups or associations? See if you can sponsor an event or give a presentation about your business. Then make sure to let your video do the talking. They a say a picture tells a thousand words. Well, what about 5,400,000 words? That’s what you get with a 3-minute video. (For the math inquisitive it’s 3x60x30x1000=5.4 million)

DVD’s-
These are ideal for trade show booths, lobby screens, handing out to prospects, and direct mailing to potential customers. The cost of duplicating the DVD’s is comparable to a full color tri-fold brochure.

MOBILE DEVICES-
Laptops, iPhones, iPods, and PDA’s all have the ability to show video in a compact device. Why not use it at your next sales presentation or client meeting.

So as you can see, one video, so many uses. Lets not forget that on-line you have a 24/7 sales presence. Contact me today 360-259-6672. Your business needs video.

Add Video to Your Website!

Add Video to your website. Studies have shown that video on your website will keep visitors at the site longer. Of course the content of the video has to be relevant. For an example go to Paprika's website.

10 Reasons to Use Promtional Video

1. Video on your website keeps a prospect on your site longer and gives you more time to inform, educate and sell your product and services.

2. In a short 30-90 seconds a well produced video informs/sells the visitor on who you are and what you do.

3. Testimonials in your video can help to build customer trust and loyalty.

4. Video can sell for you when your not available 24/7/365.

5. Promotional video is not only your 24/7 salesperson online. It can also be turned into a DVD that can be used by sales people, send out to prospects and shown at trade shows. It is even broadcast quality and can be used on network and cable TV.

6. It's a great referral tool. When people see your video they will tell others.

7. More than still photos or paragraphs of text, video can put "motion" into your promotion.

8. By placing your video on YouTube and other social networks you become the expert in your field. Thus driving a whole new market of customers to your website.

9. For some products and services a video can show the hard to explain.

10. Promotional video from Pardiman Productions is affordable.

Video Produciton for Everyday Olympia "Lakefair 2009"

Pardiman Productions had the opportunity to produce an episode of Everyday Olympia for the website www.everdayolympia.com



The video highlights events that were going on during Olympia's "Lakefair" in July 2009.

Olympia Promotional Video for "A Table For Olympia"

Pardiman Productions had the opportunity to produce an episode of Everyday Olympia for the website www.everdayolympia.com





The video highlights events that were going on during Olympia's "A Table For Olympia" in July 2009.

Social Media and Business

I often get asked the questions "What is Social Media?," "How does it work?," "Do you really make any money off of it?" Because of these questions Pardiman Productions has been working more with small businesses and non-profits to help them understand this new opportunity for their business, and offer some tips and advice to guide them through these often confusing and overwhelming times.

For some time now a small company called Common Craft has been using videos to make complicated topics simple. Not being one to reinvent the wheel, their video on Social Media does a great job to explain the topic.



Check back for more tips and videos on using social media in your business in the future.

Pardiman Productions Gets a Profile Video

For some time now I have wanted to create a profile video similar to the videos I have been producing for others, but I am always behind the camera and not in front of it.

A while back I had the opportunity to go to an event put on by Biznik and have an HD profile video shot by a colleague.

I have edited it down, and I think it does a good job of explaining what we do here at Pardiman Productions, and what makes us different than other production companies.

Olympia First Friday Promotional Video Online

Pardiman Productions had the opportunity to produce an episode of Everyday Olympia for the website www.everdayolympia.com



The video highlights events that were going on during Olympia's "First Friday" in June 2009.

Businesses like Wind Up Here, Einmaleins, Yolly Shoes, Home Body, Studio 418 and others had events going on that evening.

Pacific Northwest Mushroom Fest Promotional Video

Here at Pardiman Productions we had the pleasure of partaking in the 2008 Pacific Northwest Mushroom Festival last year, and while we were there providing video for the demonstration stage, we also went around and shot B-roll (additional footage) of the event.

Recently we put together a highlight of the event promoting this years 1st Annual Pacific Northwest Mushroom Festival. It was an interesting project, because the music track was already created, and we had to conform to it's length and pacing.

The video has been shown at business and rotary meetings, posted to the events website, on Youtube, and several other places.

Feel free to share with friends, and we hope to see you at this years event!

You can take a look at the video here.

Sales Tip of the Day: PRESENCE

Check out this short sales tip. I have been living this concept for a couple of years now, and it's really starting to pay off.

Sales Tip of the Day: PRESENCE

Posted using ShareThis

Sales and Marketing Roundtable Video

Check out this new video we did in April for the Puyallup/Sumner Chamber of Commerce's Sales and Marketing Roundtable.

Speaker Rachael Costner talks about "Exploring and Expanding Your Marketing Mind."

Click here to see video.

Free Profile Video Workshop

Pardiman Productions owner Corey Lopardi will be presenting a free workshop tonight at Mud Bay Coffee.

http://biznik.com/events/10-tips-series-10-tips-to-a-better-profile-video

Using Video in Marketing

Here's an article about a small business using video in their marketing efforts.