Ten compelling reasons to put video on your website

This was originally posted by  TONY COLL'S MEDIA

Ten compelling reasons to put video on your website

1. "Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media." ⁽¹⁾
2. 21% of retail web video viewers make a purchase online. ⁽¹⁾
3. 26% of retail web video viewers visit a store. ⁽²⁾  
4. 21% of retail web video viewers request more information. ⁽¹⁾
5. Video landing pages generate four to seven times higher engagement and response rates than static image and text landing pages. ⁽³⁾ 
6. Well optimised video is fifty-three times more likely than text to appear on the front page of Google. ⁽⁴⁾ 
7. 68% of the top 50 Internet retailers use web video. ⁽⁵⁾ 
8. 71% of Internet users watch video. ⁽¹⁾ 
9. 65% of all videos are viewed between 9am and 5pm, Monday to Friday. ⁽¹⁾ 
10. 33% of middle managers under 50 view work-related videos every day. ⁽¹⁾ 

SOURCES:

(1) Chris Crafton, CMO, eCorpTV.com, reported by Target Marketing at a Philadelphia Direct Marketing Association networking and breakfast meeting.

(2) BIA/Kelsey User View study data, February 2010, reported by Turnhere.com.

(3) SearchEngineWatch, February 2010.

(4) Forrester Research, January 2010 .

(5 ) Internet Retailer, July 2010.

If you'd like to talk about how web video can help you or your organisation, call 360-259-6672 or email info@pardimanproductions.com