Using Testimonials to Get Results

Ever considered producing a video to promote your business, but just don't feel like being in front of the camera?

We run into that situation often with potential clients, and one of the great ways to get around the on-camera jitters is through the use of customer testimonials.  Your customers know your business, and there are probably lots of them that would be happy to sit in front of the camera and sing your praises.

Check out this video we did for Olympia Master Builders who let us use the testimonials of some successful builders to promote their Tour of Homes, and then see some tips for your next testimonial video below.



Tips for Testimonial Videos -

1. Don't be afraid to ask for testimonials from satisfied customers - if they've expressed their gratitude in the past they will probably be happy to tell others.

2. Create some questions for them to answer that will direct them to the subject you want them to talk about - but make sure to let them know that your are not looking for canned or scripted responses.

3. Schedule more customers than you think you may need - you never know when someone will clam up, back out, or say something that you just can't use.

4. Let your customers know that not everything they say will make the final cut - this can help to ease tension with nervous customers and smooth over potential hurt feelings if someone gets left out.

5. Make sure to let your customers talk - if you talk over them or respond on camera it will make the editing more difficult and disrupt the flow of their thoughts.

If you would like some help producing your next testimonial video, call Pardiman Productions at 360-259-6672 or email us at info@pardimanproductions.com to set up a free consultation.

Using Content Marketing

Mark Brent has been talking about this for a while, but it looks like others are finally starting to catch on.

Check out this interview from Social Media Examiner on Content Marketing.


sme_cc_chapman_v1 from Michael A. Stelzner on Vimeo. 

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Great Shoot at Nisqually Wildlife Refuge

Every once in a while, I get a chance to shoot something really enjoyable.  This week it was out at Nisqually National Wildlife Refuge.

I got some good shots, and you can see the outcome here.

(hat supplied by George Sharp of the VCB, I'm not a Cougs fan)

6 Ways to Measure Your Social Media Results

Spending time on Social Media, but not sure it's worth it?

Check out this article from Social Media Examiner.

6 Ways to Measure Your Social Media Results

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

What is Your Mom Doing on the Internet?

Check out this article and find out.

Moms Continue Flocking to Facebook - eMarketer

Myths of Social Media

Check out this interview from Social Media Examiner

Attacking the Myths of Social Media: An Interview With Jason Falls

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Owner to Speak at Small Business Conference

Pardiman Productions owner Corey Lopardi will be speaking on the Marketing Panel at the South Sound Success Small Business Conference. 

The topic is "Comprehensive Marketing Plan: Take the Guess Work out of Marketing"

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

How Twitter is Empowering Businesses from Social Media Examiner

In this video Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for Dummies.



from Michael A. Stelzner on Vimeo.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Determining Social Media ROI

Check out this article from Social Media Examiner.

How to Estimate Your Social Media Return on Investment

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

6 Steps to Great Video Production

Check out this article from Video Maker

6 Steps to Great Video Production

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Visit Us at Business Showcase - Free Admission

Click here for a free admission coupon for the Thurston County Chamber's Business Showcase.

You can find us at booth #60!

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Perfecting the Landing Page

Looking for a good lead generating tool?  Landing pages are just the trick.

Check out this website for The Anatomy of a Perfect Landing Page.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Pardiman Productions to Present at Business Expo

Corey Lopardi of Pardiman Productions will be giving presentations -


12:00-12:20 Getting the most of of your Trade-Show Booth


12:30-12:50 Facebook for Event Promotion


Check out information about the event here.

Confirmation | Facebook shows how to monetize the like button | Tiffany Chang Black | Facebook

Check out this article about how you can increase business with your Facebook page.

Facebook shows how to monetize the like button | Tiffany Chang Black | Facebook

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Pardiman Productions Launches Discover Thurston

Pardiman Productions launches new weekly video magazine covering the events, attractions, and businesses of Thurston County.

Watch our first 4 episodes below.

If your business, event, or non-profit would like to be featured on Discover Thurston contact us at 360-259-6672 or info@discoverthurston.com