The Seven Performance Metrics that Matter Most

Check out this article from eMarketer.com  The Seven Performance Metrics that Matter Most 

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

New Ways to Improve Google Rankings

Are you aware of Google’s recent algorithm changes (known as Panda)?

Check out this article 7 New Ways to Improve Your Google Rankings from Social Media Examiner.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Mobile and Social Media

In this video is Jason Falls, founder of the popular blog Social Media Explorer.


 from Michael A. Stelzner on Vimeo.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Placement is Key in Website Video

As printed in the Thurston County Chamber's June 2011 Voice.

2011 Thurston County Healthcare Champions - Distinguished Service Award - Dr. Gary Goin

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Innovative Community Service - Kershisnik and Ritchie

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Community Impact Award - Bob Appel

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

2011 Thurston County Healthcare Champions - Health Care Safety Net Award - Jon Peterson, DO

Recently we had the opportunity to produce this great award video for the Thurston County Chamber of Commerce.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Twitter Makes Link Shortening Simple

Tired of having to pre-shorten links to fit into Twitter's 140 characters?

Twitter now has automatic link shortening.

How does it work?
Just paste a link into the Tweet box and when you hit the “Tweet” button, it's shortened so that it only takes up 19 characters.

Sharing links on Twitter has never been easier.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Video Tips - Getting Good Audio

Online viewers will be forgiving of low quality video most of the time, but they expect good sound. Outside of a quite office, you really can't rely on the internal microphone on your camera to do the job.  When looking for a video camera, even a Flip style, look for one that allows you to use an external microphone.

If the option isn't there to plug in an external microphone, you can still use a separate inexpensive audio recorder and mic, and sync the two audio tracks together in post.  In a conference or seminar situation, place this mic on a podium or plug it into the house sound system to get clearer quality audio.

Always monitor your audio through headphones to make sure it is recording at the proper level, and there is no noise that you might not hear with the naked ear.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Twitter Inlcudes Photos & Videos

Check out this video from Twitter that shows it all.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Small Businesses Think Social Media is Cost Effective

Over half of small businesses surveyed think that social media is more cost effective than direct mail or other traditional advertising.

To read the entire article "Social Marketing's Benefits Rival Email for Small Businesses" from eMarketer.com click here.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Curious About Groupon?

Click here to check out the article: "Will Groupon Really Boost Your Local Business?"  from Social Media Examiner

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Add Value To Your Website With FAQ Videos

How many times a day do you answer the same questions?

Do you get bogged down by explaining basic procedures, pricing structure, or simple policies to customer after customer?



Your website or print material may already cover frequently asked questions that your customers have, but you can be even more effective on your website or in emails with FAQ videos.  A short series of simple videos answering questions that every customer has, or explaining and demonstrating what the customer will experience, will go a long ways in making sure that new customers are ready to speak with you about meeting their needs.

These videos can be as simple as you talking directly to the camera, or can include other experts in your office or demonstrations.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Friend Recommendations Drive Local Business Visits

According to a recent article from eMarketer.com friend recommendations are the primary factor that influences US Consumers to try a local business.

Read the entire article Here

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.