How Retail Sites Can Make the Most of Video

According to eMarketer.com’s “10th Annual Merchant Survey” 75% of retailers rated video as a valuable merchandising feature in Q1 2011, up from 68% in Q1 2010 and 58% in Q1 2009.

Click below to check out the whole article from eMarketer.com

How Retail Sites Can Make the Most of Video - eMarketer

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Tips For Better Website Ranking

Managing your own SEO (Search Engine Optimization) in house can be a daunting concept, but one of the best ways to move your website up the rankings is by having lots of content on other websites linking back to yours.

Here are some sites that Google loves to see you put content on and include links back to your website.

YouTube - Online Video site - www.youtube.com

Craigslist - Online Classifieds - www.craigslist.org

Merchant Circle - Online Business Directory - www.merchantcirlce.com

Yelp - Online Reviews Site - www.yelp.com

While there are hundreds of other sites out there that you can list your business on to increase your rankings on Google, by creating content for just these four sites you will go a long ways in getting closer to first page ranking in your category.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Top Frustrations of Online Video Watchers

According to emarketer.com 35% of online video watchers are frustrated with poor video quality.

Where does your video stack up?

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

New Product Promotional Video

Ever had a new product that you were ready to launch and were looking for a great way to do it?


Here at Pardiman Productions we recently had the opportunity to produce this video for RoboLight.



Find out more about RoboLight at their website here.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Are Your Customers Opting Out?

I'm sure we've all heard about the declining effectiveness of the phone book as a marketing tool.  With the proliferation of online searches and mobile phones with directories at our fingertips, fewer and fewer people are going to the phone book to find businesses to purchase goods and services from.

Today, my wife made the situation all the more clear to me.  She texted me to let me know that she had just opted out of having the phone book delivered to our home.

As I looked further into this not only were we not going to receive one of the multiple phone books that we receive on a yearly basis, but that she had opted out of five different directories.

I was a little surprised at how easily she was able to refuse the marketing of hundreds of local businesses who have spent thousands of dollars to be at her fingertips when their services are needed.  I reflected on the fact that I had chosen to discontinue my phone book listings over a year ago, and how this one simple action solidified for me the great marketing shift that still needs to take place.

Never before has it been more important to not put all of your marketing dollars in one media. As a business are your customers opting out of recieving phone calls, phone books, e-blasts, and direct-mail pieces?

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

What Makes Videos Go Viral?

Check out this video about Viral Video from Social Media Examiner


from Michael A. Stelzner on Vimeo.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Thurston EDC Awards Video - Small Business

Recently we had the opportunity to produce this great award video for the Thurston Economic Development Council.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Thurston EDC Awards Video - New Business

Recently we had the opportunity to produce this great award video for the Thurston Economic Development Council.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Thurston EDC Awards Video - Non-Profit Organization

Recently we had the opportunity to produce this great award video for the Thurston Economic Development Council.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Thurston EDC Awards Video - Corporate Business

Recently we had the opportunity to produce this great award video for the Thurston Economic Development Council.



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Audience Targeting, ROI Draw Advertisers to Digital Video

Digital video advertising is steadily gaining momentum within online marketing, with eMarketer estimating a 38.6% online video ad spending increase this year alone.

Click on this link to read the complete article from emarketer.com.

Audience Targeting, ROI Draw Advertisers to Digital Video

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Posting Strategies that Encourage Engagement on Facebook

According to eMarketer "Companies should consider the day, time and content when writing posts."

Check out the full article here.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Social Media Has A Positive Effect On Search Performance

Almost half of business to business marketers survey said that Social Media activity had a positive effect on the Search Performance.

Check out the full article from emarketer.com here.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Lacey Company Uses Video to Promote New Magazine Launch

This video was produced to help promote the new Business Values Magazine.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Video Marketing in 90 Seconds or Less

As printed in the April 2011 Thurston County Chamber VOICE.

There are many great opportunities for you to promote yourself and your business by taking advantage of low cost video.  One of the keys to being effective and getting everyone to hear your story is to deliver your message in 90 seconds or less.

So how can you be effective in just 90 seconds or less?  While there are many types of successful short videos out there, my suggestion is to Be Real, Be Concise, and Be Engaging.

While it's not easy for most people to speak comfortably in front of the camera, the worst thing you can try to do is read off a script word for word.  If you truly want to connect and build trust with customers, they have to know that what you are saying is genuine.  A great way to solve this problem is by having someone ask you questions off camera, and just use your responses in the video.

Many customers want to stuff all of their marketing messages in to one video.  What happens, though, is you end up with a 4-5 minute video that bores most viewers.  Studies show that viewership drops off significantly after the first 90 seconds.  What I recommend is that you choose one message per video, and then make that video as effective as possible.

Your video can be more than just a talking head.  Using pictures, video of your product or service in motion, graphics, and even customer testimonials can help make your video as entertaining as possible.

Video is one of the most effective ways to increase traffic to your website, improve sales, and gain new prospective customers.  Just keep your message short, simple, and engaging and you will see great results.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Local Hotel Gets New Tour Video

Recently we had the opportunity to produce this great video tour for The Governor Hotel in Olympia.


For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

Why Most Businesses Get Facebook Wrong

Check out this video from Social Media Examiner



For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.