An often under-utilized marketing technique is email marketing.
Unfortunately, many small businesses are intimidated by the thought of effectively incorporating video into their email campaigns.
Leveraging the power of online video in email is an effective way to gain visibility, compel actions, and expand the influence of your brand, products and services.
The key to email video success is to keep it relevant and user friendly. No one wants to watch a video that doesn’t relate to their needs. Nor do recipients want a video that takes a long time to load, is low quality or can’t be accessed easily.
Use the following as a guide to effective video in email:
• Always host your video and link to it through your email. This will ensure load time and quality is consistent for every viewer, allows you to introduce the viewer to other content you may have available, and it provides an easy way to create a viral campaign where viewers can share your video with others.
•You need more than just an image to engage subscribers to watch your video. A short description of the key message in the video will confirm the subscriber’s interest and compel them to click-through and watch.
• Use flash video (FLV) whenever possible. Flash has the highest market share of any computer video player, has better usability, and a higher compression rate that allows for better streaming capabilities.
Want to know how you can do something similar?
Contact:
Pardiman Productions
360-259-6672
www.pardimanproductions.com
