Writing A Better Profile Script

Ever wonder why no one is watching your profile video?

The profile video is unique among promotional videos.  This is typically the first video a customer will see introducing them to you or your company.  It's like a "Digital Elevator Speech" as Jeffrey Hayzlett calls it, or you might know it as a 30 second introduction if you belong to a leads group.

Customers might find it as a link on your email, or while searching YouTube, or looking at your social media profile.   What you put in the video, however, is vitally important in catching their attention and getting them to take action.  The following outline will help you to create a better script to use on video or at a networking event.


Step 1 - The Bait
This is where you grab the viewer's attention.  This isn't where you introduce yourself, talk about your accomplishments, or list what your business does.  This is where you spend 10-15 seconds painting a mental picture of how you can solve the customers known or unknown problem.  This is where you offer a solution to what ales them.

Step 2 - The Taste
Here is where you introduce who you are, and what you do.  Don't just list your name and services.  This is where you spend 15-30 seconds talking about your knowledge and passion for what you do.  Don't waste time name dropping, let them hear about who you are.

Step 3 - The Tug
Spend another 5-15 seconds describing your uniqueness in your industry, and why you're the best choice to solve this particular problem for the customer.

Step 4 - Reel 'Em In
The last 10-30 seconds should be your call to action.  Your audience needs to know what to do next, or they will move on and forget about you.  Be specific and instruct them to call your phone number today, click on a particular link on your web page, or direct them to a web page designed to move them through to the next buying process.  This is the most important part, and often forgotten, part of your script.

Forgetting to include the call to action is like cutting your line, and letting the fish swim away.  They're probably not going to bite again.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

The Digital Elevator Speech

We've been talking about web profile videos for several years now, but Author Jeff Hayzlett now calls them the Digital Elevator Speech.

Here's a video from the Social Media Examiner that talks about the Digital Elevator Speech.


sme_bw2010_jeff_hayzlett_v2 from Michael A. Stelzner on Vimeo.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.

New Tool For Networking

I attend lots of networking events every week as I spread the word about the promotional and marketing services that Pardiman Productions has to offer. If you've ever attended a leads group or chamber of commerce event then you know that at each event I have to give a :30 synopsis of what we do.

I usually feel okay about my pitch, but sometimes I wonder if I could be doing a better job getting my message across to people.

Today I came across an online tool that was built just for that purpose. The Harvard Business School Elevator Pitch Builder. It's an online form that offers hints and advice on your pitch created by The Harvard Business School.

If you have to give a pitch at the next event you attend, you might want to check this out.