Monday, November 2, 2009

Are You Maximizing Your Lobby Space?

Ever wonder why grocery stores place candy and tabloid magazines at their check out counters? These are called impulse items and most people are probably familiar with the term and tactic. These businesses know that you will be waiting in line for some time, and that crazy headline will probably catch your attention.

Well, just because you don't own a grocery store doesn't mean you can't use the same tactics to entice your own customers. If you have a showroom or client waiting area this is prime area for using promotional video to entertain, inform, and up sell your current and potential customers.

What is the return on investment for all those magazines sitting in waiting rooms? Wouldn't a video explaining new sales, products, procedures, or simply thanking customers for spending their money with you have a better return? Why not make them comfortable with testimonial videos form happy clients or profile videos of your friendly and talented staff?

If you'd like to take advantage of your captive audience and produce a promotional video give Pardiman Productions a call.

360-259-6672
www.pardimanproductions.com