Check out the video here.
http://www.wral.com/news/local/video/4583193/
Monday, February 23, 2009
Saturday, February 21, 2009
Make a Referral - jump start the economy
I'm pledging to make a referral to a business I want to help as part of a national campaign to make 1000 referrals March 9-13. What a great small business stimulus plan.
Tuesday, February 3, 2009
Retailers Take Note: Video Sells!
A recent article from eMarketer found here looks at how product videos can lower the number of abandoned shopping carts, reduce return rates and generate higher sales.
Sunday, February 1, 2009
Thursday, January 1, 2009
BLOGGING YOUR WAY INTO CUSTOMERS HEARTS
For a business today, having a web presence is essential to expanding its exposure. But, for many businesses, a website has become nothing more than an online brochure. If traffic to your site is waning and you’re looking for a free way to increase page views and search engine placement, then you need a business blog.
A business blog is a web page usually made up of short, frequently updated posts that are arranged chronologically. The idea behind a blog is that it allows a business to share it’s expertise directly with current and prospective customers, get feedback, and draw traffic for its website.
The purpose of your blog should be to provide useful information about the products and services that your business provides and give insight into aspects of your industry. Providing lots of useful information is the key to a successful business blog. This information builds your image as an expert in your field and helps readers to feel more comfortable doing business with you.
Once you’ve started your blog and get a readership you will begin to get comments and questions from them. Your readers are your customers and leads and it is important to respond to every comment and e-mail in a prompt and courteous manner. This feedback can be a great way to determine what your customers know and don’t know about your products and services and can help to point out areas of improvement for your business.
A business blog can also dramatically improve your search engine rankings. The more you post, and the more your customers comment, the more opportunities for search engines to pick up your content. Make sure to use the blog as a portal to get traffic to your website and not as a big advertisement. People will stay and read the information if it is informative and entertaining. From there you can direct them to your website, increasing site traffic.
If you start a business blog, be prepared to stick with it. A client who enjoys your blog only to have it go silent will make some negative assumptions about your business as a result of this. Create a blog that is consistent and relevant and you may just work your way into readers hearts and daily habits.
A business blog is a web page usually made up of short, frequently updated posts that are arranged chronologically. The idea behind a blog is that it allows a business to share it’s expertise directly with current and prospective customers, get feedback, and draw traffic for its website.
The purpose of your blog should be to provide useful information about the products and services that your business provides and give insight into aspects of your industry. Providing lots of useful information is the key to a successful business blog. This information builds your image as an expert in your field and helps readers to feel more comfortable doing business with you.
Once you’ve started your blog and get a readership you will begin to get comments and questions from them. Your readers are your customers and leads and it is important to respond to every comment and e-mail in a prompt and courteous manner. This feedback can be a great way to determine what your customers know and don’t know about your products and services and can help to point out areas of improvement for your business.
A business blog can also dramatically improve your search engine rankings. The more you post, and the more your customers comment, the more opportunities for search engines to pick up your content. Make sure to use the blog as a portal to get traffic to your website and not as a big advertisement. People will stay and read the information if it is informative and entertaining. From there you can direct them to your website, increasing site traffic.
If you start a business blog, be prepared to stick with it. A client who enjoys your blog only to have it go silent will make some negative assumptions about your business as a result of this. Create a blog that is consistent and relevant and you may just work your way into readers hearts and daily habits.
Monday, December 1, 2008
Saturday, November 1, 2008
The Importance of Having a Web Presence
Whether you’re an individual promoting your business services or a small business with a brick and mortar existence, there has never been a time when it was more important and financially sensible to maintain a web presence.
A recent Microsoft survey found that 92 percent of people check a company’s website before they make a purchase. That means that 9 out of 10 people expect to check you out online before they spend money with you.
Beyond being an indicator of reliability to potential customers, maintaining a web presence has many more benefits.
1. Serves as a virtual storefront 24 hours a day, 7 days a week.
2. Helps establish an image for your business that highlights your competency and quality of work regardless of your physical location or the money you spend on overhead.
3. Better customer service by giving customers the ability to voice concerns or find answers to questions when they have them.
4. Saves you money by focusing all of your product and service information online instead of printing costly flyers and brochures. In addition, a website allows for instantly updating information unlike print media.
5. Allows you to connect to new markets by advertising nationally and globally, allowing customers from around the world to experience your products and services.
Just 10 years ago it would have been impossible for most businesses to have a beneficial and cost effective Internet presence. Today with low cost web hosting sites, free online business listings, and free social networking sites popping up, maintaining a cost effective web presence gets easier every day.
A recent Microsoft survey found that 92 percent of people check a company’s website before they make a purchase. That means that 9 out of 10 people expect to check you out online before they spend money with you.
Beyond being an indicator of reliability to potential customers, maintaining a web presence has many more benefits.
1. Serves as a virtual storefront 24 hours a day, 7 days a week.
2. Helps establish an image for your business that highlights your competency and quality of work regardless of your physical location or the money you spend on overhead.
3. Better customer service by giving customers the ability to voice concerns or find answers to questions when they have them.
4. Saves you money by focusing all of your product and service information online instead of printing costly flyers and brochures. In addition, a website allows for instantly updating information unlike print media.
5. Allows you to connect to new markets by advertising nationally and globally, allowing customers from around the world to experience your products and services.
Just 10 years ago it would have been impossible for most businesses to have a beneficial and cost effective Internet presence. Today with low cost web hosting sites, free online business listings, and free social networking sites popping up, maintaining a cost effective web presence gets easier every day.
Owner Attends Ribbon Cutting
Pardiman Productions owner Corey Lopardi is pictured here at the ribbon cutting for Eagle Home Mortgage as an ambassador of the Thurston County Chamber of Commerce.
Thursday, October 2, 2008
Come see us at the Business Showcase
Business Showcase is the South Sound's largest business tradeshow and networking event. This year it will be held on October 8th from 10am to 6pm at Saint Martin's Pavilion. Come by and visit us at booth #100. We'll also be giving a stage presentation at 4:30 about using video to enhance your marketing efforts with promotional video. You can find out more about the Showcase on the Thurston County Chamber website.
Wednesday, September 3, 2008
New Promotional Video for Odominus Investigative Solutions
This video was recently created for Odominus Investigative solutions as a part of an upgrade to their website. Pardiman Productions upgraded Odominus' website to include their new logo, and this video explaining what they do.
Monday, September 1, 2008
Owner Attends Ribbon Cutting
Pardiman Productions owner Corey Lopardi is shown is this picture attending the ribbon cutting for Reynolds Real Estate as an ambassador of the Thurston County Chamber of Commerce.
Wednesday, August 13, 2008
New Promotional Video for Tumwater Chamber of Commerce
The Tumwater Chamber of Commerce recently hired Pardiman Productions toput together a promotional video highlighting their Business Showcase.
The video was created to show off the chamber's event as well as those businesses participating.
The video was created to show off the chamber's event as well as those businesses participating.
The video is currently featured on the Tumwater Chamber's home page.
Friday, August 1, 2008
Owner Attends Ribbon Cutting
Pardiman Productions owner Corey Lopardi is pictured here at a ribbon cutting for Tumwater Chiropractic Center as an ambassador of the Thurston County Chamber of Commerce.
Thursday, July 17, 2008
Word of Mouth Marketing Manual Vol. II
Now this may seem loosely related to promotional video, but I came across this pdf a while back, and it does have some interesting information. Some of the examples and theories are exactly what your trying to accomplish with viral video.
You can download the manual here.
You can download the manual here.
Tuesday, July 15, 2008
New Video for Local Salute
Pardiman Productions recently produced an online promotional video for business site localsalute.com. The site allows local businesses to connect to military personnel and their families.
Check out the video:
www.localsalute.com
Check out the video:
www.localsalute.com
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