Because sometimes it's important to just get personal. If you're in a business that's person to person like a massage practitioner, financial adviser, or real estate agent you're not going to build customer trust and confidence with a corporate branded marketing piece.
Someone looking for a personal service like that is looking to see that you are honest, pleasant, and have integrity. Those things don't come through in a flashy animation or an actor presented message, but they can come through if you're giving a short talk about your philosophy and what clients should expect when they set an appointment.
Another thing to think about when starting the process of creating a Personal Profile Video is who your clients are. If your clients are business owners, then a professional video directed at highlighting the benefits of doing business with your company might be appropriate. If your clients are consumers with whom you will have a long relationship with throughout the purchase process, then a more casual get-to-know-you profile video might be in order.
Ultimately, a personal profile video helps break down the barriers to the purchase process. People are more likely to do business with someone they know and trust, and a Personal Profile Video is a great introduction to a world full of new clients.
Check out my Personal Profile Video here: http://www.youtube.com/watch?v=9FEk2JuoWGI
To find out how you can get one too... call 360-259-6672
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