Tip #3 – Incorporating B-roll and Testimonials
Part of a 10 part series based on the presentation given on June 1st 2009.
Most profile videos are nothing more than talking heads in a little square video box. One way to improve your profile video is by incorporating other elements that help to reinforce the story that you are trying to tell. Some of the elements that you might use to enhance your profile video are B-roll, stock photos and video, and customer testimonials.
B-roll is any additional footage that you might already have or that you might have shot of you or your business. This could be you or your staff interacting with customers, video of a particular service or operation that you perform for customers that is hard for people to grasp without seeing it, or footage of your business/staff/fleet in action. This is a great way for you to reinforce what you are saying with visuals and can also be used to cover up any rough spots in the on camera part of your profile.
Another option for adding to your profile video is adding stock photography or video. This stock material can be great if your business is not in an ideal location for filming (i.e. your home), if you or your clients are camera shy, or if you just don’t have the time or money to have a professional company come shoot it for you. Stock material can be a very affordable way to add a more symbolic bit of imagery to your video. Sites like istockphoto have royalty free (you don’t have to pay again to use it) photos and video that can be very affordable.
Everyone feels more comfortable doing business with someone they feel they know and can trust. That’s one of the best reasons to do a profile video in the first place. A good way to help establish credibility in the eyes of prospective clients is by having a satisfied customer give an on camera testimonial to the benefits of using your product or service.
Customer testimonials can give your profile video that extra bit of authenticity that can make the difference of whether a prospect contacts you for your product or service, or keeps on shopping.
With just the right amount of additional material any profile video can go from dry and informative to engaging and compelling.
Check back for "10 Tips to a Better Profile Video - #4 Lighting Tips
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