Speaking to Groups - Tip #3

Continuation of Speaking to Groups


The next thing to consider is the content of your presentation.
 

3.     The Image is Mightier Than The Bullet

The saying “A Picture is Worth a Thousand Words” is never more true than during a presentation.  Avoid the long bulleted PowerPoint.  No one goes to a business meeting or luncheon looking to read.  They may have come to hear you or someone else speak, but not to read.  Now I realize that not everyone is comfortable speaking for several minutes without some notes, but that’s where the benefit of pictures comes in.  Video is also a great tool that uses moving pictures to tell your story in a captivating way that encourages people to listen.  If you have information you’d like your audience to read, give them a handout they can take back to the office and read when they are avoiding doing something else.  You are paying for this time, so make sure you keep your audience captivated with shiny images and eloquent words.

For more marketing ideas and advice contact Pardiman Productions at 360.259.6672 or info@pardimanproductions.com.