Now this may seem loosely related to promotional video, but I came across this pdf a while back, and it does have some interesting information. Some of the examples and theories are exactly what your trying to accomplish with viral video.
You can download the manual here.
Thursday, July 17, 2008
Tuesday, July 15, 2008
New Video for Local Salute
Pardiman Productions recently produced an online promotional video for business site localsalute.com. The site allows local businesses to connect to military personnel and their families.
Check out the video:
www.localsalute.com
Check out the video:
www.localsalute.com
Monday, July 14, 2008
WEB VIDEO – MAKING YOUR WEBSITE WORTH WATCHING
In today’s world a website is as important to a business owner’s success as having a business card. In fact, for some types of businesses, having a website is more important than having a storefront. A website is more than merely an online brochure or digital phone book listing. A website is nothing less than a self service interactive tool allowing the customer to educate themselves about your products and services. However, online consumers demand an engaging web presence to get their attention. Web videos are a dynamic and cost effective way to engage your customers, improve sales, and aid in search engine placement.
Unlike commercials on television, which are a passive form of advertising, viewers are more receptive to the message of your web video because they have chosen to watch it. Web video also gives you the ability to connect with potential customers on a personal level. By showing real people using and talking about your products and services you can build a trusting relationship with customers that is very important to increasing sales.
Studies show that consumers are using online video ads to help make purchasing decisions. Viewers of web video are more likely to research the products and services in the video, talk to others about the product or service, and make a purchase.
Web videos also help to ensure that your website will be seen by others. Most search engines now include web video in their evaluation of a websites value, which directly relates to the site’s search engine placement. Like photos, blogs, and text, web video now weighs in heavily when search engines decide how high in their placement to list a site.
With web video you can make your website a valuable and dynamic resource for your customers. Let them see how great your product or service is in a video and you’ll see an increase in sales and customer loyalty.
Unlike commercials on television, which are a passive form of advertising, viewers are more receptive to the message of your web video because they have chosen to watch it. Web video also gives you the ability to connect with potential customers on a personal level. By showing real people using and talking about your products and services you can build a trusting relationship with customers that is very important to increasing sales.
Studies show that consumers are using online video ads to help make purchasing decisions. Viewers of web video are more likely to research the products and services in the video, talk to others about the product or service, and make a purchase.
Web videos also help to ensure that your website will be seen by others. Most search engines now include web video in their evaluation of a websites value, which directly relates to the site’s search engine placement. Like photos, blogs, and text, web video now weighs in heavily when search engines decide how high in their placement to list a site.
With web video you can make your website a valuable and dynamic resource for your customers. Let them see how great your product or service is in a video and you’ll see an increase in sales and customer loyalty.
Tuesday, July 1, 2008
Owner Attends Two Ribbon Cuttings in May
Pardiman Productions owner Corey Lopardi is shown attending ribbon cuttings for Jumping Jacks and Premier Martial Arts as an ambassador of the Thurston County Chamber of Commerce.
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